More Industry News articles

France officially banned ads for fossil fuels last week. Is such a media policy actually effective?

Marketers will be able to purchase ads on digital screens in public places including stadiums, airports and bus stops through DV360.

Twitter has begun integrating podcasts into its platform as part of its newly redesigned Spaces tab.

July cinema admissions totalled £13.3m, the biggest month of 2022, but still lagged behind 2019 levels.

Bateson previously spent four years at Guardian Media Group, including a brief stint as interim chief executive in 2020.

Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen. 

Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.

Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.

Pearl & Dean’s sales director reveals this year’s biggest challenge and advice for anyone who wants to do her job one day.

In-content advertising drives more brand awareness and sales conversion when combined with TV spots, new data has shown.