Classic out-of-home media doesn’t get the “love it deserves”, the World Out of Home Organization’s president Tom Goddard has warned.
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Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Digital audio revenues increased 500% to £4.2m in Q1 2022 compared to Q1 2021, latest figures show.
The premium subscription also means listeners can skip up to six tracks per hour.
The streaming service also added a warning label for US viewers in wake of the Uvalde shooting.
mSix&Partners, the joint venture between The&Partnership and GroupM, has made two promotions to its senior leadership team.
Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.