In brief: Channel 4 has launched a partnership with Yorkshire-based healthcare provider Benenden Health with Mediacom North to encourage the nation to talk more openly about mental and physical health.
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Nearly all advertisers are now combining CTV and digital video buys.
The UK entertainment and media industry is forecast to reach £97bn by 2026, according to a new report by PwC.
In brief: Sky has launched its own ‘streaming stick’ as part of its latest move to capture subscribers who would rather stream via the internet instead of use a satellite dish or cable.
In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.
In brief: Ad tech company, Realytics, has partnered with French telecoms company, Bouygues Telecom to launch a single-source TV measurement solution for ads via set-top boxes.
The accelerated shift to ecommerce that occurred during the pandemic has cooled off, according to the latest ecommerce report from AppsFlyer.
Reddit’s director of Disruptors, Ryan Angerami, explains why what’s best for Redditors tends to be what’s best for clients.
The Omnicom media agency has promoted its head of client experience Amy Matthews to the newly created role of chief experience officer.
In brief: Octave Audio has launched a scalable podcasting solution giving brands access to more than 1000 podcasts.