Video: Amid a looming recession and high media inflation, how excited are brands really about ads on Disney+ and Netflix? Wake The Bear’s media director speaks to The Media Leader.
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Despite the capital markets getting ‘tougher’, the UK’s major TV broadcasters are continuing to bet on an array of start-ups with media-for-equity deals.
Disney+’s ad tier will launch on December 8, the company reported ahead of its better-than-expected Q3 earnings.
The Performance app incorporates data sources that cover social influencers and the potential of paid and organic search for online retailers.
The managing director of Bauer Media Advertising reveals his passion for cycling, coffee and mental health, along with his favourite ad of all-time.
Please look out for it on your Thursday newsletter from next week. We’ve some exciting plans for the Tuesday edition which will be revealed very soon.
Chris Kenna’s global diversity media network has announced the launch of Brand Advance Film, Gen B USA, and Hispanic Mag GenHX.
Warner Bros. Discovery has over $53bn in debt. How big of an issue is it for the recently-merged company?
easyJet and Spotify have launched a microsite to provide personalised holiday recommendations based on users’ listening habits.
Currys has unveiled three special out-of-home builds to bring back its Cash for Trash initiative.