A survey, by the Chartered Institute of Marketing, reveals that regardless of the outcome of the election leading marketers are confident of a buoyant 1997.The survey shows that top marketers are planning for over 5.3% volume sales growth for the current year. This positive mood is reflected in the Chartered Institute of Marketing’s Confidence Index,… Continue reading Marketers Confident Of Buoyant 1997
Average weekly cinema admissions showed an increase of 7.28% in March to reach 2.69 million, according to the Cinema Advertising Association. This is the first month of 1997 to show a rise in admissions, with January seeing a fall of 5.6% year on year and February falling by 18.6%. Total admissions in March reached 11.933… Continue reading March Cinema Admissions Show Welcome Rise
Chiltern Radio became the first station in the country to run a bingo ad today after a 30 year long ban was lifted on Friday.The station ran the first ad, in a £4,500 campaign for Top Rank Bingo Club in Luton, at one minute past midnight; 60 seconds after the ban, under the 1968 Gaming… Continue reading Two Little Ducks On The Wireless
TV Times has been appointed the official media partner for the BAFTA Awards. The Awards will take place at London’s Royal Albert Hall on Tuesday April 29.IPC Magazines: 0171 261 6575
BSkyB is considering charging its subscribers extra to view four England matches scheduled for June. BSkyB has bought the rights to the four match warm-up tournament for next year’s World Cup and is looking at charging viewers between £5 and £10 to see the games.A final decision on this matter is expected next month.
An extra 2 million homes will be able to receive Channel when it starts broadcasting on the Astra satellite from the middle of next week.The move, the first by a British terrestrial broadcaster means, that homes outside of 5’s current terrestrial and cable transmission footprint will now have the option of receiving the fifth channel… Continue reading Channel 5 Makes Its Mark On Satellite Footprint
IPC Magazines has announced that it has bought Here! magazine from G&J UK for an undisclosed amount.G&J will publish its last issue of Here! on May 6. The issue will be bagged together with a sample copy of IPC’s Now magazine. Thereafter, Here! will be incorporated into its former rival weekly Now.The two publishers say… Continue reading Here! Becomes Now
The Conservative Party gained more editorial coverage in the national press for its election ad campaign than any other advertiser in the first quarter of 1997, according to the latest Ads That Make News survey by Propeller Marketing Communications.From January to March 57 stories were written about the Tories’ ads, whilst Labour’s got 24, and… Continue reading Ads That Make News Survey Published
Ready Steady Cook is hoping to mirror the success of its TV show with its new magazine. GE Magazines is currently trailing the magazine spin-off of the TV series in Newcastle. If the experiment is successful the 32 page title will become a nationwide monthly.GE Magazines: 0171 836 0519
After putting back its launch 4 times * Rapture To Launch “Very Soon”, the cable channel Rapture has finally secured cable carriage and aims to begin broadcasting in June. The youth-orientated channel, backed by United News & Media, has now negotiated carriage deals with Cable & Wireless, Comcast, Cabletel and Telewest.Rapture will be based at… Continue reading Rapture Launches
