Flextech Television’s new media development division, Flextech New Media, has won the Best Software Design category at this week’s Cable and Satellite Industry Awards.FNM entered the prototype of Time Machine, its Internet programme Guide and video-on-demand system. The system allows users to find what they want to watch in a multi-channel environment and watch video… Continue reading Flextech Wins Award
Impact Planning (UK) has created a method whereby media planners can create their schedules for TV commercials over the Internet.The Media Optimiser programme is coded with a specific commercial’s response function and requires either that the Impact and Retention response rates have been derived for the specific commercial via an Impact Adtrack study or any… Continue reading Media Planning Possible Over The Web
MTV has signed three sponsorship deals worth over £2.5 million. The MTV Movie Awards are being sponsored by Pentax in a £500,000 deal. Durex is paying over £1 million to supportMTV Live, a new live music show. While, Suzuki and Fila are jointly-sponsoring MTV’s Top 100 Countdown Weekends in a deal worth over £500,000.MTV: 0171… Continue reading MTV Sponsorship Deals Worth Millions
BPA, the media auditing company, will be releasing an audited figure for the number of visitors to EMAP’s EMAP.com Internet site. A spokesman for BPA told Newsline that the audit was being printed at the moment and would probably be released on Monday. An audit for the Capital Radio website is also near to completion.BPA:… Continue reading EMAP Site Set For Audit
The latest JNLR/MRBI interim report published this week shows that more than half of Ireland’s listeners tune into an independent local radio station each weekday. It revelas that nationwide 52% of listeners tune into an independent station, compared to 36% for RTE Radio 1 and 30% for 2FM.…Nine 7 Eleven FM, the community radio station… Continue reading Irish Survey Reveals 52% Of Listeners Tune Into ILRs
The Sunday Business has admitted that it must raise its profile among businessmen if it is to succeed in the future. Julia Hutchison, general manger of the newspaper which celebrates its first birthday on 27 April, said: “This year’s focus will be on raising awareness of the newspaper amongst the business community. This is a… Continue reading Sunday Business ‘Must Raise Awareness’
The ITC Programme Complaints and Interventions Report for March 1997 was published today.CNN’s American Edition, made for the UK market, was found to breach the Sponsorship Code. The programme was sponsored by American Airlines and the Code states that news-based programmes must not be sponsored. The sponsorship credits were removed following the ITC’s intervention.Channel 4’s… Continue reading CNN Clashes With ITC
In an interview with Newsline, Leslie Hill, chairman of the ITV Network Centre, was quick to defend ITV against the criticisms thrown at it by the ITC this week (see Newsline). Hill pointed out that the ITC praised much of the work broadcast by the ITV last year. “I strongly dispute the ITC’s claim that… Continue reading Interview: ITV Chairman Speaks-Out On ITC
Do It All, the DIY chain, has produced a customer service magazine Homeplus and is distributing it to 2 million households. The title is published by Atom Publishing.Atom Publishing: 0171 837 1101
Agency estimates put terrestrial TV revenue for March at £192.070m. Of this, ITV brought in £148.070m and Channel 4 £44m. Among the ITV franchises Carlton again performed the best, increasing its terrestrial revenue share by 0.90% points to 16.64%. By contrast, the other London broadcaster, LWT, showed the largest drop at 0.51% points to 12.71%.
