A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
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Confused.com’s chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
Facebook is partnering with cinemas on an in-app ticket booking platform as part of its ongoing efforts to re-engage users with “meaningful social interactions”.
As part of the deal, JCDecaux will provide Camden with new, digitised bus shelters across the borough.
Rajar’s Q4 2018 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.
The marketing body for consumer magazines, Magnetic, has today launched its first industry-wide campaign to highlight the benefits of quality attention to media planners and marketers.
BBC Radio 2 continued to top the national breakfast rankings during the fourth quarter of 2018, while Capital London’s weekly reach reduced by -1.4% quarter-on-quarter to 915,000 listeners.
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.3 million listeners, while KISSTORY is the most popular commercial digital-only station, with a weekly reach of 1.8 million listeners.
As Rajar releases its 2018 Q4 results for the radio market, Mediatel presents the key findings showing station and network reach, share and average listening hours.