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As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.

Overall, the daily market was down just -0.5% period-on-period, while the Sunday market was up 0.3%.

RHS Media’s The Garden continues to lead the home interest magazine market with an overall circulation of almost 435,000, more than twice that of its closest competitor.

Although the TV Listings magazine market is in decline, and circulations naturally drop post-Christmas, the top titles still perform well.

The Economist UK remains Britain’s most popular news and current affairs title, while Private Eye – recording declines – is second-best.

Most declines in the market were slight in H1 – with the exception of Men’s Health (which needs to work on its abs following a significant -16.9% decline period-on-period).

Cosmopolitan and Marie Claire are both hit hard, while John Lewis Edition climbs back into the top spot.

2018 opened with widespread declines in the women’s weeklies market.

With inflated view counts leading to wasted ad impressions, and the potential for wannabe influencers to buy fake views to secure brand deals, advertisers on the platform may be missing out.

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