The Economist’s Alex Delamain reports back on the key themes from the World Media Group’s Journalism 2020 briefing, featuring a panel of media experts and journalists discussing their future in an era of fake news.
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Mediatel’s Future of Brands conference – which ran in London for the second time earlier this month – launched in Sydney yesterday in association with Ebiquity, with over 100 leading brands amongst the 250 delegates.
January was a good month for broadcasters, with only ITV breakfast recording a dip in year on year revenue.
The BBC and ITV have announced they are in the “concluding phase” of talks to launch a paid-for streaming service in the UK.
Daniel Fox-Evans has been named group creative director London, overseeing RBS, Shell, Diageo, and Pepsico.
Mediatel understands that some publishers, led by the News Media Association and Newsworks, want to open industry-wide conversations about the use of ABC as a planning and trading currency after the launch of PAMCo last year.
More 18-24 year olds claim to trust brands than trust the Government, the media, the church or influencers, signalling a potential opportunity for marketers to connect with younger audiences.
Adtech firm IPONWEB has hired Moritz Wuttke as its senior vice president, commercial for its newly-created TV Solutions Group.
The former boss of Dentsu agency Carat has been promoted to president of global client solutions, a newly-created, group-wide role at the advertising network.
YouTube is once again in hot water – this time over communities of paedophiles active on its platform. Why aren’t more advertisers making a stand?