After four years at the agency as head of client services, M&C Saatchi Performance’s Andrew Platt has been promoted to managing partner of performance.
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Rajar’s latest report proves everyone loves radio – and despite so many great stations and shows on the ever popular BBC, commercial radio is also in rude health. Here are the key take-outs, with views from industry experts.
The entire daily market, period-on-period, was up 0.1%, thanks to the Guardian, The Times, The Daily Mail, The Daily Mirror and The Sun, which all recorded small or modest gains.
According to the latest Rajar results for Q1 2019, digital radio has experienced a significant surge – and now encompasses 56.4% of all radio listening, up 3.8% on the previous quarter.
Chris Evans’ new Virgin Network show has debuted with a reach of just over 1m, while Zoe Ball starts strong in her new BBC Radio 2 slot. Plus: some upsets in the London market.
Global and Bauer both record small quarterly declines, but still dominate the commercial market, while talkSPORT and Wireless Group record solid growth.
Two months on from the Christchurch terrorist attacks, Facebook has announced that it will be enforcing new restrictions on its live streaming feature to “limit the abuse” of bad actors using the platform to “cause harm or spread hate”.
Nick Manning, co-founder of Manning Gottlieb OMD and most recently SVP at MediaLink, is set to launch Encyclomedia later in the summer.
Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.
In this week’s Media and Marketing podcast, host John Reynolds speaks to Ed Couchman, Snap’s UK general manager. Plus: interviews with magazine bosses at the 2019 PPA festival.