The acquisition will enable Jellyfish to add app store optimisation to its current client offering, and allows the two agencies to combine resources to facilitate their growth.
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Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.
In this week’s Media and Marketing podcast, host John Reynolds sits down with Vanessa Clifford, CEO, Newsworks; Joe Mayes, media reporter at Bloomberg; and Simon Davis, CEO, Blue449.
At the end of September Bob Wootton will be stepping down as executive director of FEPE, the global body for the out of home industry.
For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
After much speculation, WPP has today announced the creation of a new brand experience agency VMLY&R, unifying digital agency VML and creative agency Y&R.
Following Comcast’s £30.6 billion winning bid for Sky, Mediatel presents a timeline charting the broadcaster’s fascinating rise.
Xandr encompasses all existing aspects of AT&T advertising and analytics businesses, including AdWorks, ATT.net and AppNexus.
Confirming that ‘Project Dovetail’ has successfully launched after years of development, the new measurement capabilities cover TV sets, tablets, PCs and smartphones for on demand and live streaming.
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.