Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF’s own female talent serving in front line roles.
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Hannah McCready reflects on the media agency pitching process after attending Mediatel’s Future of Brands
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
Sponsor content: JICMAIL attended the Future of Brands to talk about how the new currency can support customer outcomes through the use of econometrics. Tara Pickles explains.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.
In his new role, Rod Sobral will be responsible for overseeing all of the agency’s global brands and developing new capabilities for the business.
Freebie Shortlist – which was killed off late last year – ended up leading the market in the men’s lifestyle category as the year closed, reaching a circulation of nearly 503,300 readers.
Although the TV listings market remains in decline year-on-year (YoY), the market saw some titles record positive growth during the second half of 2018, no doubt helped by the Christmas period.
Under new reporting methodology The Economist’s combined average global circulation is 1,657,800, while Private Eye hits 234,000 in the UK.