Video advertising and monetisation platform SpotX has promoted Edward Wale to managing director, Spain and UK, following the creation of a new European management team.
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Following months of speculation, the advertising house WPP has today confirmed that Mark Read has been appointed chief executive officer in a unanimous board decision.
According to new research, the addition of voice control to hybrid car radios (DAB/FM/internet) may prove a wise step, as drivers glance away from the road more than six times less than when using a touchscreen radio.
ITV’s July revenues are up 10.2% year-on-year, according to the latest agency estimates.
In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.
New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.
Google may be in the process of entering the out-of-home (OOH) programmatic advertising space in Germany, with plans to later expand to the US and UK – industry experts weigh in.
Lovehoney, a leading online manufacturer and distributor of pleasure products and lingerie, has awarded its global TV planning and buying account to indy media agency MC&C.
A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
In his new role, James Irvine will be responsible for realising the future ambitions of clients and advancing the business’ talent in the areas of creative, data and technology.