Carter has chaired the IAA UK Chapter since 2017, prior to which she served as both president of the UK Chapter and global vice president, young professionals.
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Creative agency BBH has been named the Grand Prix winner of the 2018 IPA Effectiveness Awards for “supercharging” Audi’s UK business over the past three years.
Over the first six months of 2018, adspend on video formats has once again experienced dramatic year-on-year growth – up 40% to a total of £976m according to the latest digital adspend report from the IAB UK and PwC.
The “collapse” of big brand ‘marketing universities’ over the last twenty years has contributed to a “profound” recruitment issue, the CEO of insurance firm Hiscox USA has warned.
Since launching in 2015, Publicis Media’s innovation practice – NextTECHnow (NTN) – has contributed a total of £2.5 million into the UK adtech community by connecting brands to marcomm start-ups.
Dentsu Aegis Network has acquired specialist B2B market research company, B2B International, as it continues to expand its marketing offering.
Wavemaker has appointed Candice Odhams as its new managing director, replacing Anna Hickey, who was promoted to COO in April.
According to the IPA and System1 report, ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition – yet their use is in decline.
The appointments come after Trefor Thomas was hired as chief creative officer in May and Eoin O’Neill promoted to chief technology officer and global head of SEO in April.
The latest trading update from Reach (formerly Trinity Mirror) reveals a mixed bag after acquiring Express & Star earlier this year.