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Back from Mobile World Congress in Barcelona, our experts share their views on what the tech-fest means for advertisers

Channel 4 is relaunching All 4 today with an invitation for selected registered users to trial a paid-for alternative to its ad-funded video on demand (VoD) service.

The magazine publisher poached Deutrom from ESI Media, publisher of the Evening Standard, where he managed the company’s advertising sponsorshop and e-commerce revenues as chief revenue officer.

The Economist’s Alex Delamain reports back on the key themes from the World Media Group’s Journalism 2020 briefing, featuring a panel of media experts and journalists discussing their future in an era of fake news.

Mediatel’s Future of Brands conference – which ran in London for the second time earlier this month – launched in Sydney yesterday in association with Ebiquity, with over 100 leading brands amongst the 250 delegates.

January was a good month for broadcasters, with only ITV breakfast recording a dip in year on year revenue.

The BBC and ITV have announced they are in the “concluding phase” of talks to launch a paid-for streaming service in the UK.

Daniel Fox-Evans has been named group creative director London, overseeing RBS, Shell, Diageo, and Pepsico.

Mediatel understands that some publishers, led by the News Media Association and Newsworks, want to open industry-wide conversations about the use of ABC as a planning and trading currency after the launch of PAMCo last year.

More 18-24 year olds claim to trust brands than trust the Government, the media, the church or influencers, signalling a potential opportunity for marketers to connect with younger audiences.