In her new role, Murphy will be responsible for leading and developing the agency’s positions in the UK market as a specialist digital agency that aligns strategy with creative and media.
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The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.
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Traditional broadcasters have had their work cut out defending their businesses from the rising tide of streaming services, but according to a leading media and tech analyst, it’s a battle they most likely won’t win.
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Videoscape Europe: As content owners such as Disney bypass Netflix to deliver their own video direct to viewers, smaller players are coming along for the ride.
As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today – and includes the agency’s first ever chief customer officer.
The publisher, which owns more than 200 regional titles and had already launched a strategic review of its business, has been struggling with a £220m repayment.