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In the second of two specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous 2019.
Less than a year into the role, Stef Calcraft has stepped down as executive chairman for Dentsu Aegis UK and Ireland.
PAMCo, Audience Measurement for Publishers, has today released its fourth set of cross-platform audience readership figures for magazines, covering the period of October 2017 to September 2018.
The new data currency is a game-changer for the publishing industry, as the numbers now reflect the reality of how readers are consuming newspapers and magazines across all platforms.
Jacob takes up the post on March 31 2019, succeeding Douglas McArthur who is stepping down after
nine years in the role.
In the first of two special features, experts from across the media and advertising sectors reveal their blueprints for a more prosperous 2019.
For the third consecutive month, both the daily and Sunday national newspaper markets have recorded period on period (PoP) declines, down -0.6% and -1.3%, respectively.
In her new role, Utzschneider will focus on broadening the mandate of IAS, leading expansion into new global markets and pushing into new advancements such as OTT and audio.
Jenni Prout picks her top five digital marketing themes from last month’s MAD//Fest, gleaned from brands including Monzo, Uber, Missguided and Deliveroo