10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. Here’s a snapshot of the life of Diageo’s Global Head of Emerging Technology & Innovation, Benni Lickfett.
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Performance marketing agency Forward3D has appointed James Townsend as its new global managing director, poaching him off Dentsu Aegis Network’s digital agency, 360i.
The&Partnership has today announced the promotion of Oliver Feldwick from head of digital strategy to global head of innovation, tasking him with “future-proofing” the network across all markets and departments.
September was a good month for Channel 4, with the free to air broadcaster improving revenues by 12% year on year.
Rajar’s Q3 report reveals how radio is reaping the benefits of digitisation – here are the key take-outs, with views and analysis from industry experts.
We’ve reached that point whereby, if there’s a fifty-pound note left on the office carpet, it’s easier to just vacuum it up than actually pick it up and stick it in our pocket.
The agency group, built on the acquisition of 4Ps Marketing and 30 new hires in data and consultancy, describes itself as an agency of “marketing engineers” due to its focus on data and AI.
WPP has said it is reviewing its options for its research, data and insight division, Kantar, including selling part of the business to a strategic or financial partner.
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.52 million listeners, followed by KISSTORY, with a new record reach of 2.16 million listeners – a growth of 18.4% year-on-year.