News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.
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Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit – creating a missed opportunity for marketers who pull their budgets too quickly.
The daily national newspaper market overall remained steady in the last month of 2018, recording a negligible period-on-period (PoP) change of -0.2%.
This week in brand hysteria: the launch of Gillette’s new advertising campaign, “The Best Men Can Be”.
De Martin joins from OMD where she served as managing partner EMEA. Prior to that, she held roles at at IPG Mediabrands’ Initiative and Starcom Mediavest Group.
After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.
The deal adds Gravity’s marketing capabilities to Vivaldi’s existing business, brand strategy and data analytics offering.
ForwardPMX combines the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.
Irwin joined Essence at the beginning of 2018 as chief operating officer for EMEA, prior to which he was COO at former Group M agency Maxus.
In her new role, Navarro will be responsible for implementing and overseeing transformation strategies, growth strategies, management structures and operational duties.