Whilst consumer spend grew 14% in identity categories between 2015 and 2017, advertising spend in those categories grew just 2% – despite an increase in overall ad spend of 12% in the same period.
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The partnership, titled Flourish, will see Vizeum open the doors of the festival to 25 young people currently outside of the industry, who are looking to get their first step on the media ladder.
WPP’s Wunderman UK has appointed Niki Foteinopoulou as lead data scientist, continuing to strengthen its data and analytics team.
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The option to block the ads will be available across over 140 channels on Sky and Virgin Media TV platforms, including Sky Sports.
Since becoming a fully-fledged bank a year ago, Monzo has become the UK’s fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
Maddie Armitage will be joining Dentsu Aegis Network as chief data officer for the UK & Ireland.
The winner will have the option of locating its business with Fetch at its Shoreditch HQ and receive a package of managerial support, mentoring and training.
Advertisers, limited by choice in a market dominated by a handful of big players and where data tends to be under lock and key, are looking for workarounds to some of the drawbacks to using social media platforms to deliver ads.