In a bid to stave off further interest from the MMC, Mills & Allen are auctioning off the remaining sites it acquired from the purchase of Dolphin Outdoor in 1991. Under the MMC ruling M&A are required to reduce their market share to below 25%. The deadline for the sale is September M&A: 071 434… Continue reading Mills & Allen Auction Sites
With ratings seen to be falling for ITV programmes, predictions of C4’s future revenue are sounding increasingly healthy. MediaTel’s own predictions key 2 are estimating a 17-18% share of revenue for C4 for the rest of 1993. A report in today’s Media Week quotes some buyers as predicting a share of as much as 20%… Continue reading C4 Revenue Share Increasing
IPC’s Bridget Marrison has led a study into the importance of magazines in the lives of young women today, proving to agencies that they are bypassing a very important market.Speaking to MediaTel this week, Marrison outlined the research which examines subjects as diverse as average monthly disposable income to ‘who’s hot and who’s not’ –… Continue reading IPC Looks Into Teenage Minds
The Incorporated Society of British Advertisers (ISBA) are holding a one- day conference today in London, to discuss the topic “Media is too important to be left to media specialists”.Speakers include director of market strategy at the ITV Network Centre, Dick Emery, Stuart Nicholson of Zenith and Chris Dickens from Young & Rubicam, who elaborates… Continue reading ISBA Media Conference
Having being ousted from his position as joint media director with Bartle Bogle Hegarty, Paul Longhurst has now moved to Still Price Lintas as European media director (Newsline 30/6). Longhurst will be responsible for generating new business across Europe for the agency. Stephanie Belsey has been appointed by Initiative Media as media strategist. She was… Continue reading Agency News
Gold Greenlees Trott today announces details of profits for the year ended 30 April 1993. The results are as follows; %+ Turnover: £275.4m 17.60% Operating Profit: £5.8m 13.10% Pre-tax Profit £4.3m 19.90% EPS: 15.63p -5.20% Dividends: 8.15p 2.90%
Shares in Granada fell from 421p to 417p yesterday following the news that the leisure and TV group had upped its stake in LWT to almost 20% – the maximum allowed under current legislation. Granada’s move has positioned itself for a relaxation of the rules that prevent large TV companies taking each other over. Granada’s… Continue reading Granada Steps Towards LWT Takeover
Guardian and Observer advertising sales manager, Carolyn McCall, was unavailable for comment today over speculation that the Observer magazine is to undergo a revamp at the end of this month, the first major change since the Guardian take-over in May.Reports suggest that the magazine will undo all the changes made during October’s revamp, including reverting… Continue reading Observer Turnaround Begins
30% BBC1’s share of audience has fallen to below 30% (28.9%) for the first time since 1985 – a fact which the Corporation blame on the transferral of viewers from BBC1 to BBC2 during Wimbledon. Even though Wimbledon undoubtedly plays a part in the channel’s poor performance it should be noted that in the comparable… Continue reading BBC1 Audience Falls Below
MTV Europe is changing address from July 12. It will be relocated at: Hawley Cresent, London NW1 8TT. Tel. 071 284 7777.
