American publication, Advertising Age, has monitored the revenues of over 600 advertising agencies worldwide to come up with the top 25, which it grades in order of worldwide gross income for 1992, giving the percentage change on last year.WORLD’S TOP 25 AD AGENCIES SURVEY W’wide gross income ’92 $m % change on 1991 1 Dentsu… Continue reading World’s Top Ad Agencies Survey
The ITC met with Tyne Tees TV last week over allegations that it has breached its franchise commitments. The Commission reaffirmed that Tyne Tees and Yorkshire TV must remain as separate licences based in the north east and Yorkshire region respectively Chief executive of Zenith Productions, Charles Denton has been appointed head of BBC Drama… Continue reading TV Snippets…
Labour MP Clive Soley’s attempts to set up an independent press authority failed to make any progress in the Commons last week, as he accused Tory backbenchers of blocking its success.
Labour MP Clive Soley’s attempts to set up an independent press authority failed to make any progress in the Commons last week, as he accused Tory backbenchers of blocking its success.
Owners of the Observer, the Lonrho Group, intend to meet with rival bidders for the paper this week to determine its future market value. It is understood that Newspaper Publishing has put in a bid estimated between £12m and £30m with The Guardian and Manchester Evening News offering £15m for the paper. Members of the… Continue reading Decisions Loom Over Observer Future
American publication, Advertising Age, has monitored the revenues of over 600 advertising agencies worldwide to come up with the top 25, which it grades in order of worldwide gross income for 1992, giving the percentage change on last year.WORLD’S TOP 25 AD AGENCIES SURVEY W’wide gross income ’92 $m % change on 1991 1 Dentsu… Continue reading World’s Top Ad Agencies Survey
Since the beginning of the year a batch of new broadcast sponsorship deals have been finalised.ITV and Diet Coke combined to bring the network the ‘Diet Coke Movie Premiere’, billed as the biggest ever single sponsorship deal. The latest addition to the field comes from BT, which is to sponsor the ten week run of… Continue reading TV Sponsorship Report
Since the beginning of the year a batch of new broadcast sponsorship deals have been finalised.ITV and Diet Coke combined to bring the network the ‘Diet Coke Movie Premiere’, billed as the biggest ever single sponsorship deal. The latest addition to the field comes from BT, which is to sponsor the ten week run of… Continue reading TV Sponsorship Report
Media Audits has published the results of its latest Advertisers’ Opinions survey this week, compiled from 70 responses from the top 300 advertisers in the UK. Findings from the survey include: 63% of respondents believe it would be in their company’s interest for the BBC to take advertising, with 27% agreeing strongly Two thirds of… Continue reading Media Audits Advertisers’ Survey
The individual responsibilities of the RAJAR executive team have been selected and are as follows: Erhard Meier: Survey director and managing director of RSL Media Steven Finch: Group Head responsible for research and technical standards, survey design, developments and enhancements Hilary Jones: Client Services Manager responsible for customer support, special analyses and report admin. Andy… Continue reading Rajar Executive Team
