BARB has issued the following bulletin regarding measuring audiences for satellite channels after 1st September 1993:“From September this year substantial further encryption of satellite channels is expected and many of these channels will be available as elements of subscription packages”.The BARB panel contains currently some 650 homes with satellite reception either through dish aerial or… Continue reading BARB Bulletin: Satellite Measurement
ITV is strongly denying rumours that it will drop coverage of the World Cup next year if England fail to qualify. The speculation has led to broadcast sponsors, Panasonic reviewing its £4m deal.
London ITV company, Carlton Television, has set up a unique deal with the London Motor show, to run a series of advertorials in the form of news reports to appear in every ad break during the News At Ten. It has been stipulated, however, that each segment will be required to carry the word ‘advertisement’… Continue reading Carlton & Motor Show Advertorial
Based on the Channel 4 programme of the same name, Transworld Sport magazine is due for release on September 18, published by the International Publishing Group and available quarterly.Publisher of the title, Richard Davis, pointed out to MediaTel this week that although the initial print run is estimated at between 80-100,000 copies, it is hoped… Continue reading Transworld Sport Enters Market
Launched yesterday ‘Identity TV’ is billed as Britain’s first black entertainment channel. Backed by US giant Black Entertainment TV, the channel will deliver a mixture of drama, soap, comedy and music to Afro-Caribbean households in London.
The BBC held a programme strategy meeting yesterday, with suggestions that the Corporation should now concentrate on attracting audiences not currently served – particularly C and D social groups. Meanwhile, Mark Tully, India correspondent with the BBC, slated director general John Birt yesterday claiming that he has ruined everything the Corporation stood for, placing money… Continue reading BBC Reviews Strategy & Criticism
London ITV company, Carlton Television, has set up a unique deal with the London Motor show, to run a series of advertorials in the form of news reports to appear in every ad break during the News At Ten. It has been stipulated, however, that each segment will be required to carry the word ‘advertisement’… Continue reading Carlton & Motor Show Advertorial
Launched yesterday ‘Identity TV’ is billed as Britain’s first black entertainment channel. Backed by US giant Black Entertainment TV, the channel will deliver a mixture of drama, soap, comedy and music to Afro-Caribbean households in London.
The Daily Mirror is claiming a rise in sales of 2% despite the cover price war brewing between itself and The Sun. Sales for the latter have yet to witness a dramatic increase with a modest rise yesterday of 220,000. Shares in the Sun have risen 1p to 216p, Daily Star and Daily Express (United… Continue reading Mirror Survives In Sun War
Richard Pears has been appointed managing director of More O’Ferrall Adshel, taking up his duties on September 1. Pears was formerly chief executive of the National Dairy Council. His priority in the new position will be to ensure that the structure and positioning of More O’ Ferrall’s main UK operation are appropriate to growth and… Continue reading More O’Ferrall Appoints New MD
