At yesterday afternoon’s Marketing Week seminar entitled “The Value of Quality Television” Phil Gullen, managing director of Carat Research, presented the topline findings of some new research into this area.Two studies were undertaken: the Carat Foretel Attention Study, which measured quality of viewing to over 3,000 programmes; and the Foretel Advertising Recall Study, which was… Continue reading Research The Value Of Quality TV – Seminar
Publisher of Woman’s Own and Woman’s Weekly, IPC magazines is planning to run a ‘shopper’s survey’ during July and August to examine reader attitudes to advertising areas such as holidays and motoring.Each questionnaire will be inserted into 250,000 issues across 15 of the company’s titles, but it has yet to be decided which magazines will… Continue reading IPC Shopping Survey Aids Advertisers
The RAJAR results for Quarter 1 1993 have been delayed due to a processing problem at Research Services Limited (RSL). It is unlikely that they will be available before Thursday April 29.Tel: 071 235 0004
According to reports today joint chief executive of The Observer, Tiny Rowland has stated he does not want to sell the paper, believing that its financial losses are minimal compared with its value in terms of influence.Support for the paper has also come from the Commons where 80 Labour MPs signed an early day motion… Continue reading Observer Sale Lacks Internal Support
According to reports today joint chief executive of The Observer, Tiny Rowland has stated he does not want to sell the paper, believing that its financial losses are minimal compared with its value in terms of influence.Support for the paper has also come from the Commons where 80 Labour MPs signed an early day motion… Continue reading Observer Sale Lacks Internal Support
Magazines ’93, the fourth national conference organised by the PPA, will be held on 4 May at Grosvenor House. Speakers at the conference will include Lord McGregor of Durris, chairman of the Press Complaints Commission, Bridget Rowe, editor of The People and Clive Soley MP who has proposed a Parliamentary Bill seeking the right to… Continue reading Press Regulation Debate
Magazines ’93, the fourth national conference organised by the PPA, will be held on 4 May at Grosvenor House. Speakers at the conference will include Lord McGregor of Durris, chairman of the Press Complaints Commission, Bridget Rowe, editor of The People and Clive Soley MP who has proposed a Parliamentary Bill seeking the right to… Continue reading Press Regulation Debate
Recently appointed director of market strategy at the ITV Network Centre, Dick Emery has issued his first letter to advertisers stressing ITV’s commitment to ensuring the maximum value of commercials.Commenting on recent criticisms of ITV’s self-promotion policies Emery claims that programme promotions build audiences for specific programmes while maintaining ITV’s share of viewing – therefore… Continue reading Emery’s ITV Promotions Statement
Recently appointed director of market strategy at the ITV Network Centre, Dick Emery has issued his first letter to advertisers stressing ITV’s commitment to ensuring the maximum value of commercials.Commenting on recent criticisms of ITV’s self-promotion policies Emery claims that programme promotions build audiences for specific programmes while maintaining ITV’s share of viewing – therefore… Continue reading Emery’s ITV Promotions Statement
New audience figures for Teletext, available on ITV and Channel 4, claim to have attracted the highest weekly and daily audience since the system was first launched in 1978.The weekly audience stands at 13.8m adults, representing an increase of 29% on figures published in December 1991. The daily audience is 8.1m, a 27% increase on… Continue reading Teletext Audience Figures
