Classic FM has announced that it is to raise its advertising rates by 25% as of today following recent RAJAR figures which claim that the station has increased its weekly reach by 5% to 4.5 million adults.Classic reveals that it will introduce 11 new transmitters during 1993, raising its reach from the current 81% to… Continue reading Classic Raises Rates Following Success
The Evening Times, Glasgow, introduces a new look today with a stronger masthead and a new-look front page. The relaunch includes a weekly Job Search supplement and an entertainment pull-out, Times Out.. The South Wales Guardian has doubled the number of its editions to four and launched a seven day TV guide in an attempt… Continue reading Regional News
Sky Sports has secured exclusive rights to screen live coverage of the heavy- weight title between Lennox Lewis and Frank Bruno later this year. The contest has been named by Sky as “The Battle of Britain” and should take place in mid-September depending on how Lewis fares in his bout against Tony Tucker tomorrow.MTV LAUNCHES… Continue reading Sky To Screen Lewis/Bruno Fight
Sky Sports has secured exclusive rights to screen live coverage of the heavy- weight title between Lennox Lewis and Frank Bruno later this year. The contest has been named by Sky as “The Battle of Britain” and should take place in mid-September depending on how Lewis fares in his bout against Tony Tucker tomorrow.MTV LAUNCHES… Continue reading Sky To Screen Lewis/Bruno Fight
There has been a major reshuffle of News International advertising staff with the following appointments being confirmed yesterday; Clive Milner has been appointed advertising director for News Group Newspapers, covering The Sun, News of The World and Today Camilla Rhodes is advertising director for Times Newspapers consisting of The Times and The Sunday Times.
ITV network director, Marcus Plantin has promised that fewer programme repeats will feature in the network’s autumn and winter schedules in an effort to stave off competition from cable and satellite stations. Speaking at the Golden Rose television festival in Montreux, Plantin criticised BBC’s recent return to repeats on Tuesday nights claiming that it is… Continue reading Plantin Promises Fewer Repeats On ITV
Virgin will launch a promotion campaign this weekend which is due to appear in the national press over the next six months. The campaign will take genres of advertising and superimpose the Virgin 1215 message.Commenting on the £1.5m promotion,chief executive David Campbell says, “The objective is not only to support the station over the launch… Continue reading Virgin Spends £1.5m On Promotion
David Sullivan has finally abandoned any hope of taking over the Bristol Evening Post (BEP) having made one last attempt in November 1992 (Newsline 20/11). The owner of the Sport has sold his 10.2% stake (1.64m shares) in the regional newspaper company to an unannounced buyer. Sullivan built up his stake in BEP in 1990… Continue reading Sullivan Opts Out Of Bep Takeover
MTV, in conjunction with television research company, RSMB, has conducted a study released today which measures out of home television viewing.A summary of the study’s results is as follows; The measurement of out of home viewing adds 2% to the levels of terrestrial channel viewing but 15% to satellite channels 8.2 million adults watch television… Continue reading Ooh Factor Examined By Mtv
MTV, in conjunction with television research company, RSMB, has conducted a study released today which measures out of home television viewing.A summary of the study’s results is as follows; The measurement of out of home viewing adds 2% to the levels of terrestrial channel viewing but 15% to satellite channels 8.2 million adults watch television… Continue reading Ooh Factor Examined By Mtv
