New audience figures for Teletext, available on ITV and Channel 4, claim to have attracted the highest weekly and daily audience since the system was first launched in 1978.The weekly audience stands at 13.8m adults, representing an increase of 29% on figures published in December 1991. The daily audience is 8.1m, a 27% increase on… Continue reading Teletext Audience Figures
Recently appointed director of market strategy at the ITV Network Centre, Dick Emery has issued his first letter to advertisers stressing ITV’s commitment to ensuring the maximum value of commercials.Commenting on recent criticisms of ITV’s self-promotion policies Emery claims that programme promotions build audiences for specific programmes while maintaining ITV’s share of viewing – therefore… Continue reading Emery’s ITV Promotions Statement
The Press Standards Board of Finance Limited (PRESSBOF) will next week announce the steps being taken by the newspaper and magazine publishing industry to strengthen press self-regulation.Tel: 041 221 3957
Not even a year in existence, Classic FM managed to claim the “National Station of the Year” award at the Sony Radio Awards, announced yesterday.Winners at the ceremony included:Best national station – Classic FMLocal station of the year – Fox FMMetropolitan station of year – Clyde 2 B’fast Show (non-contemp) – Classic FM
The RAJAR results for Quarter 1 1993 have been delayed due to a processing problem at Research Services Limited (RSL). It is unlikely that they will be available before Thursday April 29.Tel: 071 235 0004
The Press Standards Board of Finance Limited (PRESSBOF) will next week announce the steps being taken by the newspaper and magazine publishing industry to strengthen press self-regulation.Tel: 041 221 3957
Not even a year in existence, Classic FM managed to claim the “National Station of the Year” award at the Sony Radio Awards, announced yesterday.Winners at the ceremony included:Best national station – Classic FMLocal station of the year – Fox FMMetropolitan station of year – Clyde 2 B’fast Show (non-contemp) – Classic FM
New audience figures for Teletext, available on ITV and Channel 4, claim to have attracted the highest weekly and daily audience since the system was first launched in 1978.The weekly audience stands at 13.8m adults, representing an increase of 29% on figures published in December 1991. The daily audience is 8.1m, a 27% increase on… Continue reading Teletext Audience Figures
Owners of the Observer, the Lonrho Group, intend to meet with rival bidders for the paper this week to determine its future market value. It is understood that Newspaper Publishing has put in a bid estimated between £12m and £30m with The Guardian and Manchester Evening News offering £15m for the paper. Members of the… Continue reading Decisions Loom Over Observer Future
American publication, Advertising Age, has monitored the revenues of over 600 advertising agencies worldwide to come up with the top 25, which it grades in order of worldwide gross income for 1992, giving the percentage change on last year.WORLD’S TOP 25 AD AGENCIES SURVEY W’wide gross income ’92 $m % change on 1991 1 Dentsu… Continue reading World’s Top Ad Agencies Survey
