The size and importance of media investment has led to an increased focus on the role of media, with advertisers demanding more effective and cost efficient solutions, hence the reasoning behind yesterday’s conference “Media is too important to be left to Media specialists” hosted by the Incorporated Society of British Advertisers (ISBA).Speakers at the conference… Continue reading ISBA Media Conference
The June 1993 BARB average weekly viewing hours and shares are now available on MediaTel.Year on year there is little change in the pattern of viewing for Individuals 4+: 1992 1993 JUNE JUNE hrs:mins %Sh Hrs:Mins %Sh BSkyB 5:12 21.9 5:13 21.6 Tot.Terr 16:16 68.9 16:35 68.8 Tot.Vwg 23:39 100 24:07:00 100 Monthly figures for… Continue reading Satellite Homes Viewing Figures
The Sport confirmed today that it has cut the Saturday edition of the paper due to a fall in sales, making it difficult to justify the existence of a Saturday issue.Circulation manager for the paper, Brian Burberry explains how during the football season sales on Saturday could hold their own, extending above 130,000, but as… Continue reading Sport Falling Sales Means Cuts
MTV has launched its ‘Affiliate Marketing Kit’ for cable operators – providing them with marketing information about the station. It is the first such package available in Europe.The kit contains information about what MTV does, ready made advertisements, logos and a merchandise catalogue. Additionally the channel will provide operators with monthly updates regarding forthcoming programmes… Continue reading MTV – Marketing Support For Cable
The Sport confirmed today that it has cut the Saturday edition of the paper due to a fall in sales, making it difficult to justify the existence of a Saturday issue.Circulation manager for the paper, Brian Burberry explains how during the football season sales on Saturday could hold their own, extending above 130,000, but as… Continue reading Sport Falling Sales Means Cuts
The size and importance of media investment has led to an increased focus on the role of media, with advertisers demanding more effective and cost efficient solutions, hence the reasoning behind yesterday’s conference “Media is too important to be left to Media specialists” hosted by the Incorporated Society of British Advertisers (ISBA).Speakers at the conference… Continue reading ISBA Media Conference
The June 1993 BARB average weekly viewing hours and shares are now available on MediaTel.Year on year there is little change in the pattern of viewing for Individuals 4+: 1992 1993 JUNE JUNE hrs:mins %Sh Hrs:Mins %Sh BSkyB 5:12 21.9 5:13 21.6 Tot.Terr 16:16 68.9 16:35 68.8 Tot.Vwg 23:39 100 24:07:00 100 Monthly figures for… Continue reading Satellite Homes Viewing Figures
MTV has launched its ‘Affiliate Marketing Kit’ for cable operators – providing them with marketing information about the station. It is the first such package available in Europe.The kit contains information about what MTV does, ready made advertisements, logos and a merchandise catalogue. Additionally the channel will provide operators with monthly updates regarding forthcoming programmes… Continue reading MTV – Marketing Support For Cable
Having being ousted from his position as joint media director with Bartle Bogle Hegarty, Paul Longhurst has now moved to Still Price Lintas as European media director (Newsline 30/6). Longhurst will be responsible for generating new business across Europe for the agency. Stephanie Belsey has been appointed by Initiative Media as media strategist. She was… Continue reading Agency News
The Incorporated Society of British Advertisers (ISBA) are holding a one- day conference today in London, to discuss the topic “Media is too important to be left to media specialists”.Speakers include director of market strategy at the ITV Network Centre, Dick Emery, Stuart Nicholson of Zenith and Chris Dickens from Young & Rubicam, who elaborates… Continue reading ISBA Media Conference
