The Periodical Publishers Association (PPA) is to introduce the first generic advertising campaign for more than ten years to promote magazines, it has been revealed. Details of the campaign, which will run in Marketing, Campaign, Media Week and Marketing Week throughout the year, are to be announced later today at the ‘Magazines ’93’ conference.Chief executive… Continue reading PPA To Launch Generic Campaign
.. Observer Publications has relaunched Seahorse, an ocean yacht racing monthly…. Haymarket title, Litho Week, is believed to be changing its name to Print Week as of May 11, with increased pagination and better quality colour…. Plays & Players and Improving Your Home, once published by liquidised Pickwick Publishing, are re-emerging in the hands of… Continue reading Magazine Snippets..
Mirror Group Newspapers is to move out of its Holborn Circus headquarters after the owners rejected a bid by the newspaper group to buy it. Three alternatives are being considered including Canary Wharf and the Ark in Hammersmith.
A report entitled “The Value of The Business Press” was examined this morning by three speakers at the Periodical Publishers Association Conference – Magazines ’93 – indicating the crucial role played by business and professional magazines in all stages of the buying process. The report, put together by Clive Foskett of The Builder Group and… Continue reading Magazines ’93 – PPA Conference
Figures on new installations of satellite TV dishes compiled by Continental Research will be released on a quarterly basis in future instead of the previous monthly issues. The research company has stated that “growth in the market is now quite small”, averaging at fewer than 50,000 sales and rentals a month.Continental Research: 071 490 5944
The latest RAJAR figures released this weekend have reinforced the initial success achieved by Classic FM, with the station increasing its weekly reach from 9% to 10%. The data for January to March’93 shows the national station increasing its weekly audience from the 4.26m recorded in the last quarter of 1992 to 4.49m.Commenting on the… Continue reading RAJAR 1993 – 1st Quarter
A report entitled “The Value of The Business Press” was examined this morning by three speakers at the Periodical Publishers Association Conference – Magazines ’93 – indicating the crucial role played by business and professional magazines in all stages of the buying process. The report, put together by Clive Foskett of The Builder Group and… Continue reading Magazines ’93 – PPA Conference
The latest RAJAR figures released this weekend have reinforced the initial success achieved by Classic FM, with the station increasing its weekly reach from 9% to 10%. The data for January to March’93 shows the national station increasing its weekly audience from the 4.26m recorded in the last quarter of 1992 to 4.49m.Commenting on the… Continue reading RAJAR 1993 – 1st Quarter
Newspaper Publishing was looking rather vulnerable by the end of yesterday. Not only had its bid to protect its quality Sunday title by buying the Observer failed, but it had also announced a downturn in half year profits to £341,000 from £465,000.The company issued a statement regarding its dealings with the Observer claiming that it… Continue reading Independent Suffers Downturn
Mediaserve and Support to Sales have merged, in an attempt to win business from television for regional media.Managing director of Support to Sales, Mike Dinsdale says of the merger; “In the search for the perfect advertising solution more and more advertisers are realising that a media mix is the key rather than sticking to a… Continue reading Media Service Companies Merge
