IPC is in the process of gathering the shopping questionnaires from 18 of its top titles, in the first of four ‘waves’ of a readership survey being collated by the publishing group.Marketing controller at IPC, Mike Baker, predicted this morning that results from the shopping survey will be available to agencies towards the end of… Continue reading Shopping Research In IPC Mags
September 1st has been set for the launch of the Thames/Cox Enterprises/ TCI joint venture – UK Living.Aimed particularly at women, the channel will focus on topics and advice ‘relevant to today’s woman’ – ie. cookery, homemaking, soaps and romantic films. Head of programming will be Liz Howell (ex GMTV). The main programme contributor will… Continue reading New Satellite Channel: UK Living
Paul Curtis, former sales controller of MAS, will not be moving to the LWT/YTTV sales combine to take the position of group sales manager.
According to recent research conducted by accountants, Willott Kingston Smith, profits for advertising agencies have gone into steady decline, with operating losses per head reaching their highest to date.ADVERTISING AGENCIES Operating (loss)/pft per hd Jan ’92 150.2m Apr ’92 123.5m Jul ’92 98.1m Oct ’92 17.0m Jan ’93 -31.2m May ’93 -39.4m Reported in their… Continue reading Ad Agencies See Fall In Profits
Sky One has this week launched its new autumn schedule at an estimated cost of £15m. Building on a monthly share of audience that has increased steadily since January the channel hopes the new schedule will boost its daytime female audience, as well as maintain its high male and children bias. Programmes include: Queen (mini),… Continue reading Sky One Launches New Schedule
A survey conducted by Taylor Nelson Research claims that 25% of audiences watch News At Ten out of habit, 48% are regular viewers and 43% believe it commands authority.
The Retail Price Index for June 1993 has been announced at 149.0 – a fall of 0.1% on last month, but an increase of 1.2% on June 1992.The base date was 13th January 1987.
Richard Pears has been appointed managing director of More O’Ferrall Adshel, taking up his duties on September 1. Pears was formerly chief executive of the National Dairy Council. His priority in the new position will be to ensure that the structure and positioning of More O’ Ferrall’s main UK operation are appropriate to growth and… Continue reading More O’Ferrall Appoints New MD
The Daily Mirror is claiming a rise in sales of 2% despite the cover price war brewing between itself and The Sun. Sales for the latter have yet to witness a dramatic increase with a modest rise yesterday of 220,000. Shares in the Sun have risen 1p to 216p, Daily Star and Daily Express (United… Continue reading Mirror Survives In Sun War
BBC2’s coverage of the men’s singles final at Wimbledon makes it into the top thirty BARB programme rankings for week ending 4th July. Ranking the top thirty according to one showing only the final scrapes in at number 29 with 7.56m viewers.Compared to last year however, the BBC2 tennis event of the year shows a… Continue reading Wimbledon Scores For BBC2
