Following intensive meetings with the ITC regarding its franchise commitments, Yorkshire Tyne-Tees Television is planning to restructure its central services at the end of May as well as reorganising the programme-making divisions. A report will be delivered to the ITC board on May 20.
The Media Week Broadcast Advertising awards took place earlier this week with J Walter Thompson emerging as Agency of the Year and Bartle Bogle Hegarty being awarded for TV Campaign Of The Year. The winners include: Agency of The Year J Walter Thompson TV Campaign Of The Year Bartle Bogle Hegarty Client: Addis Radio Campaign… Continue reading Media Week Broadcast Awards
.. Publishers of Investor Relations, Corporate Finance Publishing has gone into receivership and is in talks with Nexus Media Communications amongst others, regarding a takeover of its titles…. Staff at the Observer were assured yesterday that the paper would keep its name if it merged with another title…. As predicted, Reed Business Publishing has sold… Continue reading Press News
.. Publishers of Investor Relations, Corporate Finance Publishing has gone into receivership and is in talks with Nexus Media Communications amongst others, regarding a takeover of its titles…. Staff at the Observer were assured yesterday that the paper would keep its name if it merged with another title…. As predicted, Reed Business Publishing has sold… Continue reading Press News
Virgin Radio is already planning to change its AM frequency for an FM one. At the station’s press launch this morning Richard Branson confirmed he is hoping to change the band as soon as possible, either by swapping with or buying out an existing station. Branson announced he will be approaching the BBC about a… Continue reading Virgin Launch Details
Virgin Radio is already planning to change its AM frequency for an FM one. At the station’s press launch this morning Richard Branson confirmed he is hoping to change the band as soon as possible, either by swapping with or buying out an existing station. Branson announced he will be approaching the BBC about a… Continue reading Virgin Launch Details
Publisher of Woman’s Own and Woman’s Weekly, IPC magazines is planning to run a ‘shopper’s survey’ during July and August to examine reader attitudes to advertising areas such as holidays and motoring.Each questionnaire will be inserted into 250,000 issues across 15 of the company’s titles, but it has yet to be decided which magazines will… Continue reading IPC Shopping Survey Aids Advertisers
Digital Equipment Company is to sponsor the British Library for a sum of £1m to install computer systems, it has been announced. It is the library’s largest private sponsorship so far and Digital’s largest deal to date.
Digital Equipment Company is to sponsor the British Library for a sum of £1m to install computer systems, it has been announced. It is the library’s largest private sponsorship so far and Digital’s largest deal to date.
At yesterday afternoon’s Marketing Week seminar entitled “The Value of Quality Television” Phil Gullen, managing director of Carat Research, presented the topline findings of some new research into this area.Two studies were undertaken: the Carat Foretel Attention Study, which measured quality of viewing to over 3,000 programmes; and the Foretel Advertising Recall Study, which was… Continue reading Research The Value Of Quality TV – Seminar
