Sony has signed a deal with Kiss FM to sponsor the Paul Anderson Original Mix Show. The contract is worth £250,000 and is due to begin this week.
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Sony has signed a deal with Kiss FM to sponsor the Paul Anderson Original Mix Show. The contract is worth £250,000 and is due to begin this week.
City analysts, James Capel, have forecast pre-tax profits for all ITV companies within the network for the year 1993/94. The results of the report can be seen below: 1993/94 PRE-TAX PROFIT FORECASTS Anglia £ 2.5m Carlton TV £ 3.5m Central £45.0m Grampian £ 3.5m Granada TV £36.0m HTV £ 1.0m loss LWT £32.0m Meridian £… Continue reading Capel Forecasts TV Profits
The latest week’s BARB viewing figures for w/e 21/3/93, show Channel 4’s Big Breakfast continuing to make inroads into mainstream breakfast viewing with its highest peak quarter hour audience since its launch in October ’92 of 1.6m; in addition the channel also achieved its highest reach figure of 8.3m. Wkly Reach (Mon-Fri) 07-Feb 14-Feb 21-Feb… Continue reading Big Breakfast Continues Its Success
ITV and Diet Coke have just settled the biggest ever single broadcast sponsorship deal, with Coke planning to back 25 full-length feature films on the ITV Movie Premiere season, starting April 11. Chairman of the ITV sponsorship committee, Alan Chilton, says of the deal “It endorses ITV’s policy of theming all its big-screen film premieres… Continue reading Diet Coke To Sponsor Movie Premiere
Jim Cavanagh has been appointed as deputy sales director at Carlton Television. Jeremy Hallsworth will take over as sales controller.
This week sees the launch of two new gardening magazines, the monthly Your Garden from IPC and the bi-monthly Gardens Illustrated from John Brown Publishing. In their media packs both publishers emphasize that the gardening market is growing and that there is room for the new titles.The existing gardening press is split into two groups,… Continue reading Gardening Press Overview
Brewing company, Courage Ltd, has renewed its backing of the Rugby Union Club championship in a deal worth £7m.
Shares in Thames Television were suspended yesterday, following revelations that the Pearson Group is interested in taking over the production company (Newsline 30/3).As well as announcing the proposed takeover, Thames is now expected to reveal that it is making a write-down on the value of its US subsidiary, Reeves Entertainment, clearing the way for future… Continue reading Thames Shares Suspended
FCO is considering a merger with its sister agency, EURO RSCG, following the announcement that it is to make 10 of its staff redundant. The decision has to be faced because of a recent fall in accounts, the main loss being a £2.5m Panasonic billing, which has been moved to McCann-Erickson.