Carlton Television is planning to screen a series of new commercial breaks which will be targeted at younger and more upmarket viewers.The breaks have been allocated to the slot after News at Ten and will be launched during the summer on Carlton’s regional programming.In the hope that the ad breaks will attract some of Channel… Continue reading Carlton Plans New Ad Breaks
Europress Publishing, publisher of Game Boy Action, is set to launch a new monthly computer magazine. Mega Action is due for release on May 20.The new A4, 64 page, full colour glossy will cover news, reviews, previews, hints and tips for players of the Sega Megadrive. The magazine will launch with a print run of… Continue reading Mega Action For Europress
Sega is making plans to transmit the company’s video games through US cable operators Telecommunications Inc and Time Warner. Should the deal go ahead Sega games will be available through networks from next year.
According to a report in this week’s Broadcast, GMTV has been forced to return cash to advertisers, having failed to deliver the promised audience packages. Agencies have reported both cash refunds and campaign extensions free of charge. No one at GMTV was available for comment this morning.
Europress Publishing, publisher of Game Boy Action, is set to launch a new monthly computer magazine. Mega Action is due for release on May 20.The new A4, 64 page, full colour glossy will cover news, reviews, previews, hints and tips for players of the Sega Megadrive. The magazine will launch with a print run of… Continue reading Mega Action For Europress
Sega is making plans to transmit the company’s video games through US cable operators Telecommunications Inc and Time Warner. Should the deal go ahead Sega games will be available through networks from next year.
Teletext is to add seven new sections to its ITV and C4 service. The new sections include regional transport directories, education pages and environmental features.
National Heritage Secretary, Peter Brooke is to host talks with the ITC and Channel 3 companies over government policy on TV company take-overs by foreign and domestic predators.The talks have been prompted by all-party demands for an extension of the take-over moratorium which runs out at the end of the year.Rebels want the take-over ban… Continue reading Government Rethinks TV Take-Overs
New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship
Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
