The regional newspaper of the year 2000 will comprise of a core product and will carry very little advertising, according to the group chief executive of Midland Independent Newspapers, Chris Oakley speaking at the Newspaper Society conference on Friday.He pointed out that Britain’s newspapers continue to show a creative flair and resilience which will carry… Continue reading MIN Chief Boosts Newspaper Future
The regional newspaper of the year 2000 will comprise of a core product and will carry very little advertising, according to the group chief executive of Midland Independent Newspapers, Chris Oakley speaking at the Newspaper Society conference on Friday.He pointed out that Britain’s newspapers continue to show a creative flair and resilience which will carry… Continue reading MIN Chief Boosts Newspaper Future
..Auto Express has issued its relaunched edition in an A4 glossy format, concentrating on ‘harder motoring news’….Conde Nast has denied rumours that its monthly home title, House & Garden, is in trouble, following closure of the US parent edition….All 15 Europress titles will increase their frequencies from monthly to 13 per year in an attempt… Continue reading Magazine News..
Media Audits has published the results of its latest Advertisers’ Opinions survey this week, compiled from 70 responses from the top 300 advertisers in the UK. Findings from the survey include: 63% of respondents believe it would be in their company’s interest for the BBC to take advertising, with 27% agreeing strongly Two thirds of… Continue reading Media Audits Advertisers’ Survey
The individual responsibilities of the RAJAR executive team have been selected and are as follows: Erhard Meier: Survey director and managing director of RSL Media Steven Finch: Group Head responsible for research and technical standards, survey design, developments and enhancements Hilary Jones: Client Services Manager responsible for customer support, special analyses and report admin. Andy… Continue reading Rajar Executive Team
The individual responsibilities of the RAJAR executive team have been selected and are as follows: Erhard Meier: Survey director and managing director of RSL Media Steven Finch: Group Head responsible for research and technical standards, survey design, developments and enhancements Hilary Jones: Client Services Manager responsible for customer support, special analyses and report admin. Andy… Continue reading Rajar Executive Team
London Weekend Television has introduced an amendment to its rate card which allows airtime to be purchased for a commercial time length of fifteen seconds. It will be available in a multiple or multiples of two fifteen second spots per break and will be priced at 0.7 per spot of the current 30 second rates.
At this week’s MRG meeting Colleen Ryan and Neil Swan presented a paper entitled ‘Facing The Press – new ways to make press advertising research more effective.’They argued that current methods used for researching press advertising are inadequate and that there is a need to move towards response research, concentrating on an advertisment’s saliency and… Continue reading MRG Meeting – Press Research
The Institute of Practitioners in Advertising (IPA) has published an updated version of its ‘Suggested provisions for use in agency/client agreements’.Commenting on the new edition, IPA director general, Nick Phillips says “Now more than ever it is essential for IPA agencies to have clear written agreements with clients covering all the key issues of agency… Continue reading IPA Publishes Client Agreement Advice
Thames Television has today bowed to a cash bid from the Pearson Group, allowing it to forge ahead with the proposed takeover.Pearson, publisher of The Financial Times, offered the television company a £99m deal which was accepted by its controlling shareholder, Thorn EMI.Confirmation of the takeover means that Thorn will receive 200p a share for… Continue reading Thames Bows To Pearson Bid
