Arts controller at LWT, Melvyn Bragg, has proposed that a percentage of the BBC licence fee should be used to produce public service programmes for ITV, Channel 4 and satellite stations. Faced with a ratings battle, ITV will find it increasingly difficult to fulfil public service duties, he stresses.
Andy Jones, media director with Glasgow-based Bridge Alliance, left the agency unexpectedly this week. His departure on Wednesday has left deputy media director Anne MacLean in charge of the department until a replacement is decided.
The Media Research Group is holding a summer drinks evening on Thursday 15th July at Slightly Olivers, 26 Red Lion Street, London WC1. Any queries please contact Belinda Beeftink at Telmar on 071 224 9992.
In May MTV, followed shortly by BSkyB, released its new Out of Home (OOH) research into viewing of satellite channels outside of the home – figures not currently accounted for by BARB viewing data. The results of the survey showed that OOH viewing adds 15% to Astra viewing amongst 16-34 year olds. *MTV OOH£ for… Continue reading Industry News
Gold Greenlees Trott plc and GGK Holdings have announced that they are forming a new advertising network, GGK/GGT Worldwide. The joint venture company will make its first investments in agencies currently wholly owned by GGKH but are considering further acquisition and development. Alec Kenny formerly of Kenny Lockett Booth, is joining Laing Henry this week… Continue reading Agency Snippets
Cinema admissions are continuing to increase with the average weekly admissions figure for May up by 5.7% year-on-year to 1.74m.Major films released in May included Indecent Proposal, Groundhog Day and Cop And A Half. This compares to Basic Instict, Howards End and Waynes World which were released in May 1992.The May figure is down on… Continue reading Cinema Admissions – May
A cinema advertisement for the Co-operative Bank achieved a recall level of 53%, according to Gallup research commissioned by RSA Advertising. The commercial, which emphasised the bank’s position against animal testing, prompted 1 in 4 of the respondents to say they would like to open an account with the bank.90% of those who recalled the… Continue reading Cinema Recall Research
Concern would appear to be increasing amongst both ITV companies and the ITC with regard to the growth of audience share being achieved by Channel 4 – with George Russell, chairman of the ITC, quoted as having suggested C4 was ‘destabilising ITV by attracting too many viewers’.Looking at the first five months of 1993 Channel… Continue reading ITV Concerned Over C4 Performance
Kiss 100 has signed a one year sponsorship deal with TAG, the German- based brewed beer, to sponsor the station’s magazine-style programme, The Word. The package will be supported by on-air branding, promotions with KISS clubs and off-the-wall advertising Mark Wood has joined BSkyB as head of sponsorship, taking responsibility for joint promotions and negotiations… Continue reading Sponsorship News..
Future Publishing is approaching its latest planned launch from a different angle, giving it an elusive quality before even reaching the newsstands.The Edge will be introduced with an exceptionally low print run of 40,000 to create a niche market for the title, making it initially available to hard core computer readers and hence slowly building… Continue reading Different Angle For Future Mag
