If the Milk Marketing Board is disband- ed in 1994 the future of the Milk Race could be in danger, losing its main sponsor of almost thirty five years. Organisers of the race are hoping to organise a replacement before the end of June.
Kenneth Clarke has been named as the new Chancellor in a Cabinet shake-up.Environment secretary Michael Howard will succeed Mr Clarke at the Home Office.John Gummer replaces Howard, and Gillian Shephard takes over as new Agriculture secretary.
Centaur Conferences is running a radio conference today entitled ‘Radio Fights Back’, discussing topics which include ‘RAJAR – What the Data Has Shown’, ‘ How Radio Can Work For Advertisers’, ‘ National vs Local- A Battle To Death’. John Pearson of Virgin 1215 and Roger Gane director of RAJAR, will be amongst the speakers.
If the Milk Marketing Board is disband- ed in 1994 the future of the Milk Race could be in danger, losing its main sponsor of almost thirty five years. Organisers of the race are hoping to organise a replacement before the end of June.
Douglas Mcarthur, managing director of the Radio Advertising Bureau, believes that the radio industry is collaborating internally to market radio as an advertising brand and that the medium is presenting a united front against competitive media.McArthur, the keynote speaker at today’s Radio Fights Back conference, predicts that changes within the industry will encourage advertisers to… Continue reading Radio Fights Back – Keynote Speech
Thistle Hotels and Asics UK have set up a football sponsorship deal with Leeds worth more than £2m over two years. The deal includes a new strip which will be worn at away matches.
Rugby Union has signed a £600,000 contract with Scottish Provident to sponsor ITV’s coverage over the next two years.
Capital Radio saw a fall in profits for the six months to March 1993, dropping from £6.29m to £4.65m. Operating costs fell to £10.4m and earnings per share from 6.3p to 4.6p. Sales for the station improved, rising to £14.5m from last period’s £14.2m, with turnover declining to £16.1m from £16.2m. Interim dividends stood at… Continue reading Capital Radio Profits
Northern & Shell’s March launch, OK! magazine, has shown considerable sales potential and will change from a monthly to a fortnightly later this year, it has been revealed. The publishing company is claiming first issue sales of 350,000 copies with the May edition following close behind it.Already in competition with celebrity magazine, Hello, which has… Continue reading OK! Doubles Its Chances
Northern & Shell’s March launch, OK! magazine, has shown considerable sales potential and will change from a monthly to a fortnightly later this year, it has been revealed. The publishing company is claiming first issue sales of 350,000 copies with the May edition following close behind it.Already in competition with celebrity magazine, Hello, which has… Continue reading OK! Doubles Its Chances
