Media Audits has published the results of its latest Advertisers’ Opinions survey this week, compiled from 70 responses from the top 300 advertisers in the UK. Findings from the survey include: 63% of respondents believe it would be in their company’s interest for the BBC to take advertising, with 27% agreeing strongly Two thirds of… Continue reading Media Audits Advertisers’ Survey
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The individual responsibilities of the RAJAR executive team have been selected and are as follows: Erhard Meier: Survey director and managing director of RSL Media Steven Finch: Group Head responsible for research and technical standards, survey design, developments and enhancements Hilary Jones: Client Services Manager responsible for customer support, special analyses and report admin. Andy… Continue reading Rajar Executive Team
The individual responsibilities of the RAJAR executive team have been selected and are as follows: Erhard Meier: Survey director and managing director of RSL Media Steven Finch: Group Head responsible for research and technical standards, survey design, developments and enhancements Hilary Jones: Client Services Manager responsible for customer support, special analyses and report admin. Andy… Continue reading Rajar Executive Team
London Weekend Television has introduced an amendment to its rate card which allows airtime to be purchased for a commercial time length of fifteen seconds. It will be available in a multiple or multiples of two fifteen second spots per break and will be priced at 0.7 per spot of the current 30 second rates.
At this week’s MRG meeting Colleen Ryan and Neil Swan presented a paper entitled ‘Facing The Press – new ways to make press advertising research more effective.’They argued that current methods used for researching press advertising are inadequate and that there is a need to move towards response research, concentrating on an advertisment’s saliency and… Continue reading MRG Meeting – Press Research
The Institute of Practitioners in Advertising (IPA) has published an updated version of its ‘Suggested provisions for use in agency/client agreements’.Commenting on the new edition, IPA director general, Nick Phillips says “Now more than ever it is essential for IPA agencies to have clear written agreements with clients covering all the key issues of agency… Continue reading IPA Publishes Client Agreement Advice
According to press speculation the BBC is planning to launch 3 new satellite channels on Astra 1d next year – one news channel, one children’s and one documentary. It is thought that all channels will take advertising. Additionally the BBC has been in talks with UK Gold investors; Thames, Cox Enterprises and TCI with regard… Continue reading New Satellite Channels For BBC
Northern & Shell’s most recent launch, OK!, is to sponsor the Fashion Theatre, a fashion show to take place over three days in Battersea Park at the end of this month.
Business-to-business company Publishing & Media Group, is set to launch three consumer titles, the first being Gourmet Reserve, due for release on April 30.The full colour monthly glossy is aimed at ABC1 men and women, with an estimated launch print run of 102,000, and a cover price of £2.50. The new 120 page title is… Continue reading P&M To Launch Into Consumer Magazines
..Cathy Buchanan has been appointed editor of HHL’s monthly title, The Gardener, taking over the position from Ian Hodgson….The Sunday Times has decided to pool its magazine and newspaper sales team in an attempt to break down the boundaries between magazine and newspaper advertising….Publishing company, The Quarto Group has announced pre-tax profits of £3.81m for… Continue reading Magazine And Press News..