More Industry News articles

RAJAR Quarter 1 1993 will be published in 2 – 3 weeks time, with no changes to the methodology. The survey will cover Atlantic, Classic, Network IR and the full TSA London stations.

The Radio Authority has today issued its response to the government’s green paper, “The Future of the BBC”, rejecting the idea that BBC stations should take any form of advertising or sponsorship – BBC services permitted to take advertising or sponsorship should ‘not remain within the BBC’.On the subject of public service broadcasting the Radio… Continue reading Radio Authority Response To Green Paper

The Radio Authority has today issued its response to the government’s green paper, “The Future of the BBC”, rejecting the idea that BBC stations should take any form of advertising or sponsorship – BBC services permitted to take advertising or sponsorship should ‘not remain within the BBC’.On the subject of public service broadcasting the Radio… Continue reading Radio Authority Response To Green Paper

RAJAR Quarter 1 1993 will be published in 2 – 3 weeks time, with no changes to the methodology. The survey will cover Atlantic, Classic, Network IR and the full TSA London stations.

Following eleven months of discussion Eurospace, a trading division of Carat, is to take over TBWA Holmes Knight Ritchie’s £13m media planning and buying operation. TBWA’s three strong media department will be moving to Eurospace’s offices, under the control of Charlie Varley, Eurospace MD.The future of TBWA’s media department had been in doubt since 1991… Continue reading Eurospace Takes Over TBWA’s Media

The latest Spring coverage and frequency analysis on LTA’s TRAC database is now available on MediaTel. Covering underground stations, the data can be used to analyse the effectiveness of different poster sites/sizes against a wide selection of target audiences.The TRAC database is available free of charge to all MediaTel subscribers.

Teletext is to add seven new sections to its ITV and C4 service. The new sections include regional transport directories, education pages and environmental features.

According to a report in this week’s Broadcast, GMTV has been forced to return cash to advertisers, having failed to deliver the promised audience packages. Agencies have reported both cash refunds and campaign extensions free of charge. No one at GMTV was available for comment this morning.

The latest Spring coverage and frequency analysis on LTA’s TRAC database is now available on MediaTel. Covering underground stations, the data can be used to analyse the effectiveness of different poster sites/sizes against a wide selection of target audiences.The TRAC database is available free of charge to all MediaTel subscribers.

Carlton Television is planning to screen a series of new commercial breaks which will be targeted at younger and more upmarket viewers.The breaks have been allocated to the slot after News at Ten and will be launched during the summer on Carlton’s regional programming.In the hope that the ad breaks will attract some of Channel… Continue reading Carlton Plans New Ad Breaks