More Industry News articles

Rugby Union has signed a £600,000 contract with Scottish Provident to sponsor ITV’s coverage over the next two years.

Thistle Hotels and Asics UK have set up a football sponsorship deal with Leeds worth more than £2m over two years. The deal includes a new strip which will be worn at away matches.

US pay- television company, Flextech, has taken a 39% stake in The Family Channel, headed by Pat Robertson and due to launch on Astra on September 1. The deal has been valued at £3m, with sources within the company predicting that the channel will be profitable within its first 18 months. Shares in Flextech rose… Continue reading Flextech Takes Stake In Family Channel

National Heritage secretary, Peter Brooke, is looking into the possibility of changing broadcasting rules which prevent individual ITV companies from taking over each other. Within the 1990 Broadcasting Act it deems the 14 regional companies as “large”, and therefore unable to iniatiate take- overs.Brooke realises this could result in future problems for certain ITV companies… Continue reading ITV Companies In Policy Change

April estimates of TV revenue came in at £149,440,000 an increase of 6.7% on the same period last year, aswell as a 6.8% improvement of last month’s total. ITV’s revenue showed a month on month increase of 7.6% compared to Channel 4’s 3.3% rise; revenue for each stands at £122,970,000 and £26,480,000 respectively. Channel 4’s… Continue reading TV Round Up – April

McCann Erickson has appointed Tracy Lovatt as media planning director, in an extension of the agencies media department. Lovatt will work in conjuction with Mike Yershon, who took on the role of media director with the company nine months ago and immediately initiated structural changes.

Persil has set up a £1m sponsorship deal to back a fitness campaign for children, called Persil Funfit. The scheme will target three to 11-year olds and was organised by the British Amateur Gymnastics Association. The sponsorship deal was set up by Alan Pascoe Associates, the sports sponsor- ship consultancy.

A major factor in increasing ad revenue in the future will be the return to advertising by brands, according to a report this week by the Association of Media Independents, which forecasts the impact of the economy on revenue placing particular emphasis on TV advertising revenue.The report predicts that; ITV and Channel 4’s share of… Continue reading AMI Examines Ad Revenue To 2002

McCann Erickson has appointed Tracy Lovatt as media planning director, in an extension of the agencies media department. Lovatt will work in conjuction with Mike Yershon, who took on the role of media director with the company nine months ago and immediately initiated structural changes.

Persil has set up a £1m sponsorship deal to back a fitness campaign for children, called Persil Funfit. The scheme will target three to 11-year olds and was organised by the British Amateur Gymnastics Association. The sponsorship deal was set up by Alan Pascoe Associates, the sports sponsor- ship consultancy.