Bus Advertising Business has merged with Metro-Transad with the former taking a 50% in Transad. The new company will be called Metrobus Advertising, representing in excess of 10,000 buses. Tom Goddard will be chief executive of MA, with Terry Dyer as chairman.
According to the latest Pan European Television Audience Research (PETAR) satellite channels have increased their share of viewing in European cable and satellite homes by 12% year on year – from 50% in 1992 to 62% in 1993.The survey shows a trend towards strong commercial TV at the expense of state-run operations, as well as… Continue reading Petar 1992/1993 Survey Results
Redwood Publishing is planning the launch of a new motoring magazine called Top Gear. The title is thought to be launching as a fortnightly in July. Redwood Publishing has yet to officially confirm the launch but more information will be available on confirmation.Redwood Publishing: 081 576 2000
Redwood Publishing is planning the launch of a new motoring magazine called Top Gear. The title is thought to be launching as a fortnightly in July. Redwood Publishing has yet to officially confirm the launch but more information will be available on confirmation.Redwood Publishing: 081 576 2000
Independent Newspapers, with interests in the Republic of Ireland and the UK recorded yearly pre-tax profits as shown below (December 1992):Pre-tax profits: Ir£16m (Ir£7.97m)Operating profits: Ir£23.4m (Ir£16.2m)Total dividend: Ir5.5p (Ir4p)
..MD of BNL Grey, Ted Barker is leading a management buyout of the company from the Grey Network….The Advertising Association has predicted an end to the days of slumping adspends, claiming the growth in TV ad revenues is leading to a more confident future for the industry…. Richard Worrall, formerly with MAS, has been appointed… Continue reading Agency Snippets…
According to recent research carried out by Young & Rubicam, ITV weekday viewing has dropped by as much as 14% since the new franchises took over in January.Audiences have dropped most drastically in the South West and London, with share falling by 7% and 5% in those areas respectively. Overall audience share for the network… Continue reading ITV Audience Share Dropping Says Y&R
The ITV Network Centre has awarded the contract to Television Sales and Marketing Services Ltd to provide its programme research data. Tim Wooton, chief executive of the sales house comments: “At TSMS we have long believed in the importance of bringing this area and sales closer together to the benefit of the whole of ITV”.The… Continue reading ITV Awards Sales Contract To TSMS
According to the latest Pan European Television Audience Research (PETAR) satellite channels have increased their share of viewing in European cable and satellite homes by 12% year on year – from 50% in 1992 to 62% in 1993.The survey shows a trend towards strong commercial TV at the expense of state-run operations, as well as… Continue reading Petar 1992/1993 Survey Results
Classic FM, the independent radio station which launched in September, has recorded March as its strongest month yet in terms of advertising revenue – up 50% on February.The classical music station is claiming that the slot between 6am and 10pm was practically sold out during the month.Estimated weekly reach for the station is said to… Continue reading Classic FM Revenue Claims
