At this week’s MRG meeting Colleen Ryan and Neil Swan presented a paper entitled ‘Facing The Press – new ways to make press advertising research more effective.’They argued that current methods used for researching press advertising are inadequate and that there is a need to move towards response research, concentrating on an advertisment’s saliency and… Continue reading MRG Meeting – Press Research
The Institute of Practitioners in Advertising (IPA) has published an updated version of its ‘Suggested provisions for use in agency/client agreements’.Commenting on the new edition, IPA director general, Nick Phillips says “Now more than ever it is essential for IPA agencies to have clear written agreements with clients covering all the key issues of agency… Continue reading IPA Publishes Client Agreement Advice
Thames Television has today bowed to a cash bid from the Pearson Group, allowing it to forge ahead with the proposed takeover.Pearson, publisher of The Financial Times, offered the television company a £99m deal which was accepted by its controlling shareholder, Thorn EMI.Confirmation of the takeover means that Thorn will receive 200p a share for… Continue reading Thames Bows To Pearson Bid
Research advisor to the Advertising Association, Mike Waterson, told a Newspaper Society conference in Edinburgh yesterday that he believed newspaper advertising levels are set for major growth in the next two years, with very considerable increases in the next decade.He pointed out that : Television advertising has grown rapidly in the past year, showing growth… Continue reading Growth Predicted For Regional Papers
Research advisor to the Advertising Association, Mike Waterson, told a Newspaper Society conference in Edinburgh yesterday that he believed newspaper advertising levels are set for major growth in the next two years, with very considerable increases in the next decade.He pointed out that : Television advertising has grown rapidly in the past year, showing growth… Continue reading Growth Predicted For Regional Papers
Media Audits has published the results of its latest Advertisers’ Opinions survey this week, compiled from 70 responses from the top 300 advertisers in the UK. Findings from the survey include: 63% of respondents believe it would be in their company’s interest for the BBC to take advertising, with 27% agreeing strongly Two thirds of… Continue reading Media Audits Advertisers’ Survey
London Weekend Television has introduced an amendment to its rate card which allows airtime to be purchased for a commercial time length of fifteen seconds. It will be available in a multiple or multiples of two fifteen second spots per break and will be priced at 0.7 per spot of the current 30 second rates.
At this week’s MRG meeting Colleen Ryan and Neil Swan presented a paper entitled ‘Facing The Press – new ways to make press advertising research more effective.’They argued that current methods used for researching press advertising are inadequate and that there is a need to move towards response research, concentrating on an advertisment’s saliency and… Continue reading MRG Meeting – Press Research
The Institute of Practitioners in Advertising (IPA) has published an updated version of its ‘Suggested provisions for use in agency/client agreements’.Commenting on the new edition, IPA director general, Nick Phillips says “Now more than ever it is essential for IPA agencies to have clear written agreements with clients covering all the key issues of agency… Continue reading IPA Publishes Client Agreement Advice
Thames Television has today bowed to a cash bid from the Pearson Group, allowing it to forge ahead with the proposed takeover.Pearson, publisher of The Financial Times, offered the television company a £99m deal which was accepted by its controlling shareholder, Thorn EMI.Confirmation of the takeover means that Thorn will receive 200p a share for… Continue reading Thames Bows To Pearson Bid
