The Manchester Evening News is launching a free weekly magazine in September which aims to increase the circulation of the daily newspaper.The features magazine, printed on matt paper, will be distributed with the paper every Wednesday and will include lifestyle features which target 25-34 year olds.The paper currently has a circulation of 225,041 (ABC Jul-Dec92)… Continue reading Manchester Evening News Mag
Harmsworth Publishing has set up a unique sponsorship deal with Rover cars to back the first issue of its puzzle/celebrity style magazine, Guess Who!, due for release on July 8.Speaking to MediaTel this morning Andrew Warren believes that this angle will enable Harmsworth to approach advertisers for the next edition with a “proven track record”,… Continue reading Harmsworth Enters Celebrity Market
Morgan Grampian title, What’s New In Marketing, has closed, with the June issue being the last. The title was said to be financially unviable.. Centurion Press has taken over Geographical Magazine, published by BBC Magazines. The title had been losing sales, falling from 32,878 in 1990 to 27,629 for July to December 1992. The magazine… Continue reading Magazine Snippets..
24 million adults (57% of all adults in Britain) watched Comic Relief when it was televised earlier this year, with only 32% (13 million) reading about it in the papers, according to a recent MORI poll commissioned by the charity into the effectiveness of television in fundraising events.The report follows ITV’s decision a couple of… Continue reading TV Charity Events Worthwhile Says Mori
Speaking to MediaTel this morning, Andy Marshall of Future Publishing outlined the company’s latest venture, MTB Pro, a new bike magazine to be launched into Future’s biking portfolio joining Mountain Biking UK.The monthly magazine, due to go on the market on September 9, will have an initial print run of 50,000 and is aiming for… Continue reading Future Bike Title
Classic FM has signed up a sponsorship deal with Norwich Union Healthcare to sponsor the station’s regular feature on health, broadcast at 5.30pm each Monday, Wednesday and Friday during drivetime.
Andy Jones, media director with Glasgow-based Bridge Alliance, left the agency unexpectedly this week. His departure on Wednesday has left deputy media director Anne MacLean in charge of the department until a replacement is decided.
The Media Research Group is holding a summer drinks evening on Thursday 15th July at Slightly Olivers, 26 Red Lion Street, London WC1. Any queries please contact Belinda Beeftink at Telmar on 071 224 9992.
Arts controller at LWT, Melvyn Bragg, has proposed that a percentage of the BBC licence fee should be used to produce public service programmes for ITV, Channel 4 and satellite stations. Faced with a ratings battle, ITV will find it increasingly difficult to fulfil public service duties, he stresses.
Total ITV/C4 combined revenue for May came in at £143.83m, up 7.3% on last year but down £5.61m on April. In terms of ITV/C4 split both revenues fell on last month, although ITV by a higher percentage (4.2%) to £117.83 whilst C4’s revenue was 1.8% down on April at £26m. C4’s improved its share of… Continue reading TV Round Up – May
