Due to hit the airwaves on Friday, Virgin Radio has just finalised a £2m deal with Nescafe to sponsor its new Saturday morning show, hosted by Big Breakfast star Chris Evans. The deal is one of the largest ever negotiated on UK radio and will last for three years.The Big Red Mug Show is the… Continue reading Virgin Finalises £2m Deal With Nescafe
Having sponsored independent radio’s Video Review for three years, Panasonic has decided to withdraw from the £500,000 a year deal, feeling that radio sponsorship no longer fits into its plans. The Video Review claims to have weekly audiences of 6 million listeners.
Virgin Radio is already planning to change its AM frequency for an FM one. At the station’s press launch this morning Richard Branson confirmed he is hoping to change the band as soon as possible, either by swapping with or buying out an existing station. Branson announced he will be approaching the BBC about a… Continue reading Virgin Launch Details
Digital Equipment Company is to sponsor the British Library for a sum of £1m to install computer systems, it has been announced. It is the library’s largest private sponsorship so far and Digital’s largest deal to date.
At yesterday afternoon’s Marketing Week seminar entitled “The Value of Quality Television” Phil Gullen, managing director of Carat Research, presented the topline findings of some new research into this area.Two studies were undertaken: the Carat Foretel Attention Study, which measured quality of viewing to over 3,000 programmes; and the Foretel Advertising Recall Study, which was… Continue reading Research The Value Of Quality TV – Seminar
Publisher of Woman’s Own and Woman’s Weekly, IPC magazines is planning to run a ‘shopper’s survey’ during July and August to examine reader attitudes to advertising areas such as holidays and motoring.Each questionnaire will be inserted into 250,000 issues across 15 of the company’s titles, but it has yet to be decided which magazines will… Continue reading IPC Shopping Survey Aids Advertisers
Magazines ’93, the fourth national conference organised by the PPA, will be held on 4 May at Grosvenor House. Speakers at the conference will include Lord McGregor of Durris, chairman of the Press Complaints Commission, Bridget Rowe, editor of The People and Clive Soley MP who has proposed a Parliamentary Bill seeking the right to… Continue reading Press Regulation Debate
Not even a year in existence, Classic FM managed to claim the “National Station of the Year” award at the Sony Radio Awards, announced yesterday.Winners at the ceremony included:Best national station – Classic FMLocal station of the year – Fox FMMetropolitan station of year – Clyde 2 B’fast Show (non-contemp) – Classic FM
Recently appointed director of market strategy at the ITV Network Centre, Dick Emery has issued his first letter to advertisers stressing ITV’s commitment to ensuring the maximum value of commercials.Commenting on recent criticisms of ITV’s self-promotion policies Emery claims that programme promotions build audiences for specific programmes while maintaining ITV’s share of viewing – therefore… Continue reading Emery’s ITV Promotions Statement
Not even a year in existence, Classic FM managed to claim the “National Station of the Year” award at the Sony Radio Awards, announced yesterday.Winners at the ceremony included:Best national station – Classic FMLocal station of the year – Fox FMMetropolitan station of year – Clyde 2 B’fast Show (non-contemp) – Classic FM
