Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
National Heritage Secretary, Peter Brooke is to host talks with the ITC and Channel 3 companies over government policy on TV company take-overs by foreign and domestic predators.The talks have been prompted by all-party demands for an extension of the take-over moratorium which runs out at the end of the year.Rebels want the take-over ban… Continue reading Government Rethinks TV Take-Overs
According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?
Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
Tracy Waring, ex JWT and AGB, has been appointed as research manager in Redwood Publishing’s recently set up in-house research department.Headway Home & Law Publishing has appointed specialist magazine division managing director Ray Lewis as MD of its restructured Consumer, Health & Business Publishing Group, following the resignation of Peter Whelham.
QualitiesThe six-monthly ABC’s for October-March’93 do not show much difference on last month’s figures. Once again the Sundays have fared better than the dailies, with the Independent On Sunday rising by 6.5% year-on-year.The Daily Telegraph, which tops the quality table, has shown a slight decrease of 1.8% to 1,033,573 year-on-year. Despite its mid month relaunch… Continue reading National Press-Round-Up – March
Fleetway Editions is set to launch a comic version of the popular Sega games character, Sonic The Hedgehog. Enter: Sonic the Comic, due for release on May 29.With a print run of 400,000, the new fortnightly title will be Britain’s first comic devoted to computer characters, covering the adventures of Sonic the Hedgehog and other… Continue reading Fleetway To Launch Sonic The Hedgehog
Irish publisher Independent Newspapers has halved its stake in MGN to just over 1%, having recouped an estimated £1m profit from the sale.
Irish publisher Independent Newspapers has halved its stake in MGN to just over 1%, having recouped an estimated £1m profit from the sale.
Y&R’s review of the new ITV franchise holders (Newsline 7/4) includes comparisons of performance with regard to local news programming – all three promised greater emphasis on this area.In the first six weeks of the new franchise period Meridian appears to have matched the viewing levels of its predecessor, Coast To Coast; Carlton’s London Tonight… Continue reading Regional TV News Review
