More Industry News articles

Sega is making plans to transmit the company’s video games through US cable operators Telecommunications Inc and Time Warner. Should the deal go ahead Sega games will be available through networks from next year.

Europress Publishing, publisher of Game Boy Action, is set to launch a new monthly computer magazine. Mega Action is due for release on May 20.The new A4, 64 page, full colour glossy will cover news, reviews, previews, hints and tips for players of the Sega Megadrive. The magazine will launch with a print run of… Continue reading Mega Action For Europress

QualitiesThe six-monthly ABC’s for October-March’93 do not show much difference on last month’s figures. Once again the Sundays have fared better than the dailies, with the Independent On Sunday rising by 6.5% year-on-year.The Daily Telegraph, which tops the quality table, has shown a slight decrease of 1.8% to 1,033,573 year-on-year. Despite its mid month relaunch… Continue reading National Press-Round-Up – March

Increased audience share and cost savings, estimated at £5m, are the main factors behind GMTV’s April 19th relaunch. The key changes are as follows: Top of The Morning Slot – cut by 10 minutes, and starting later, 9.00am News will come from a separate part of the set, read by new recruit Penny Smith (ex-Sky),… Continue reading GMTV Relaunches Package

Increased audience share and cost savings, estimated at £5m, are the main factors behind GMTV’s April 19th relaunch. The key changes are as follows: Top of The Morning Slot – cut by 10 minutes, and starting later, 9.00am News will come from a separate part of the set, read by new recruit Penny Smith (ex-Sky),… Continue reading GMTV Relaunches Package

According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?

New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship

Tracy Waring, ex JWT and AGB, has been appointed as research manager in Redwood Publishing’s recently set up in-house research department.Headway Home & Law Publishing has appointed specialist magazine division managing director Ray Lewis as MD of its restructured Consumer, Health & Business Publishing Group, following the resignation of Peter Whelham.

National Heritage Secretary, Peter Brooke is to host talks with the ITC and Channel 3 companies over government policy on TV company take-overs by foreign and domestic predators.The talks have been prompted by all-party demands for an extension of the take-over moratorium which runs out at the end of the year.Rebels want the take-over ban… Continue reading Government Rethinks TV Take-Overs

New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship