With consumers increasingly showing preference for products they can touch, print media may be exactly what brands need to cut through all the noise of the overcrowded digital space.
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She will be joining from rival agency Zenith, where she is currently managing partner, strategy and digital transformation.
In the daily market just two titles were up: the Financial Times and the Guardian, while no titles in the Sunday market recorded any growth.
The new creative team will establish a collaborative community of experts, operating in a more agile structure across the agency’s capabilities.
Mediatel reports back from ITV’s Palooza – where a new ‘scaled-up’ business case was made with plenty of celebrity and glitter.
Why is the new Doctor Who such a hit and what can a 55 year old show tell us about the current direction of broadcasting? Research The Media’s Richard Marks investigates.
Here, experts from across the industry give their thoughts on the findings of the latest IPA Bellwether report.
In her new role, Murphy will be responsible for leading and developing the agency’s positions in the UK market as a specialist digital agency that aligns strategy with creative and media.
The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.
The programme will be a space designed to allow discussion on current topics such as women’s representation in Westminster and the effect of alcohol in the Houses of Parliament.