The drinks giant has a team of experts to help brand managers make the most of media buying and creative agencies. This is not in-housing, but upskilling, and partners should welcome it, the company told Future of Brands Sydney.
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Research by the beauty products giant shows that in-store experiences have a bigger influence on customer journeys than any media – so it has updated them with state-of-the-art tech.
Advertisers should be more “ruthless” in choosing which media platforms they support, according to the chair of Thinkbox, in another public spat between the highly regulated TV industry and the scandal-prone online world.
Advertising network Publicis has merged two of its six media agencies – Blue 449 and Spark Foundry – with Chris Boothe to lead the new global network.
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Sophie Raptis as client director, managing the platform’s relationships with brands.
In this week’s Media and Marketing podcast, host John Reynolds interviews the newly-appointed CEO of Wunderman Thompson Mel Edwards. Plus: Outsmart and Total Media on the Capital’s junk food ban.
Sizmek, the buy-side advertising platform, has made three executive appointments this week – including Paul Wright who joins as general manager with full oversight of the EMEA regions.
Reporting its year end preliminary results on Friday, chief executive Mark Read repeated his earlier remarks that the first half of 2019 would be particularly challenging “due to headwinds from client losses” in 2018.
Jacob has over 30 years’ experience of founding, building and running media and advertising businesses, and was previously CEO of Publicis Media, EMEA.
Back from Mobile World Congress in Barcelona, our experts share their views on what the tech-fest means for advertisers