Since launching in 2015, Publicis Media’s innovation practice – NextTECHnow (NTN) – has contributed a total of £2.5 million into the UK adtech community by connecting brands to marcomm start-ups.
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Dentsu Aegis Network has acquired specialist B2B market research company, B2B International, as it continues to expand its marketing offering.
Wavemaker has appointed Candice Odhams as its new managing director, replacing Anna Hickey, who was promoted to COO in April.
According to the IPA and System1 report, ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition – yet their use is in decline.
The appointments come after Trefor Thomas was hired as chief creative officer in May and Eoin O’Neill promoted to chief technology officer and global head of SEO in April.
The latest trading update from Reach (formerly Trinity Mirror) reveals a mixed bag after acquiring Express & Star earlier this year.
BTI Studios, a media localisation and access services company for the entertainment industry, has hired the former chief executive of Exterion Media, Shaun Gregory, as its new CEO.
Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies – and why the adspend pendulum will swing back to magazine media.
CEO Mark Read names Stephan Pretorius as chief technology officer, Lindsay Pattison as chief client officer, while Andrew Scott is confirmed as the permanent COO.
Brands need to turn social platforms from “a source of inspiration” into an “actual purchase channel” – with fewer than one in ten UK shoppers claiming social media plays a role in buying habits.