In his new role, Barnett will drive the product vision and strategy across Quantcast’s Advertise and Measure businesses.
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The Wall Street Journal, citing unnamed sources, said that WPP’s board was examining whether Sir Martin misused company assets.
Dal Gill joins Seedtag from Spotify, where he served as a member of the European leadership team.
Andrew Mortimer, Sky’s director of media, has this week moved from the marketing group to the newly-created role of director of client strategy for Sky Media.
Of the $63.4bn spent globally on programmatic advertising last year, only $17.8bn is estimated to have made it to the ‘working media’ level.
News UK, publisher of The Times and The Sun, has promoted Dominic Carter to group chief commercial officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations.
In this week’s podcast, host John Reynolds interviews Google executives Nishma Robb, marketing director, and Matt Bush, sales director.
VCCP Media’s Catherine Becker gives her view on one of the better Facebook apologies – and outlines what the data breach scandal means for users and advertisers moving forward.
A new study has found that nine out of ten marketers would be able to justify ‘slightly’ or ‘significantly’ more investment in programmatic if the measurement was improved.
In her new role Watt will help Quantcast’s advertiser clients grow by leveraging company’s live insights in order to reclaim control of their audience relationships.
