There is a “significant mismatch” between industry perceptions of the brand building effectiveness of different media types and what the evidence says, a new report from Ebiquity claims.
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Blackett discusses WPP’s recent gender pay gap report; reveals she still suffers from discrimination in the industry, and talks about her own plans for the future.
The account includes a diverse portfolio of businesses and boasts a number of the UK’s leading household brands.
Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.
ISBA, the body representing UK advertisers, has announced it is adopting a new viewability standard that will double the current industry threshold.
In her new role she will be responsible for delivering strategic direction to the innovation programmes for Starcom’s clients across the globe.
JICWEBS, the independent body that sets best practice and standards for trusted online ad trading, has delivered the Google-owned video platform the certification, helping to reassure advertisers over ad placements.
In her new role, Wagner will be responsible for driving strategic leadership for the company’s clients.
After a record high in 2016, total UK television ad revenue fell 3.2% to £5.11bn in 2017. However, growth is expected to resume this year.
Commercial radio secured almost £680 million in ad revenue last year, its highest ever figure, according to Radiocentre.