The Ozone Project – a joint digital ad sales house from News UK, Guardian and Telegraph – is welcome news and brings mutual benefits to advertisers and publishers, but agencies have expressed caution over aspects of the deal.
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After picking up the The Grand Prix campaign for Tesco’s Food Love Stories with BBH, MediaCom has been named Media Network of the year at the 2018 Cannes Lions Festival.
After four years in the role, Guy North has announced he will be leaving his role October this year.
The UK advertising market has kept its top spot as the fastest growing mature advertising market in the world, with UK advertising expected to exceed £20bn in 2019 according to the latest report from GroupM.
In a rare display of unity, News UK, the Telegraph and the Guardian are to offer joint digital ad sales as they seek to offer better scale, a cleaner supply chain and easier buying options for advertisers.
The findings show that on a 12 month rolling basis to March 2018, combined revenue increased by 5.4% to £371m.
With GDPR now in full force, Direct Line says its safety-conscious Shotgun app has turned into a great example of how data can be used openly and transparently to hold a conversation with customers.
A new study shows 87% of executives think the duopoly needs to do more to control fake news, while trust in news brands is on the rise.
Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.
A new Kantar Millward Brown study shows that brands with disruptive creativity at the heart of their business can use it as an “engine to fuel advantageous consumer perceptions”.