More Industry News articles

Of the $63.4bn spent globally on programmatic advertising last year, only $17.8bn is estimated to have made it to the ‘working media’ level.

News UK, publisher of The Times and The Sun, has promoted Dominic Carter to group chief commercial officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations.

In this week’s podcast, host John Reynolds interviews Google executives Nishma Robb, marketing director, and Matt Bush, sales director.

VCCP Media’s Catherine Becker gives her view on one of the better Facebook apologies – and outlines what the data breach scandal means for users and advertisers moving forward.

A new study has found that nine out of ten marketers would be able to justify ‘slightly’ or ‘significantly’ more investment in programmatic if the measurement was improved.

In her new role Watt will help Quantcast’s advertiser clients grow by leveraging company’s live insights in order to reclaim control of their audience relationships.

Clarkson will lead all commercial and marketing elements of the business to drive development and growth.

Advertisers are not being deterred by poor viewability, brand safety or ad fraud, as figures show that businesses will spend 40.2% of their marketing budgets on online advertising in 2018, up from 37.6% in 2017.

ITV’s revenues declined -1.2% in February, according to the latest agency estimates. Year on year, total revenues declined by £1.28m to £104.7m.

Mackie joins RAPP from Rapier where he served as executive creative director.