TSB Bank’s chief marketing and communications officer, Nigel Gilbert, said in too many businesses marketing spoke a “different language” to the rest of C-suite.
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As Facebook’s Cambridge Analytica data breach scandal deepens, analysts have suggested the free-to-air (FTA) broadcasters could see healthy returns as advertisers are dissuaded from switching money out of TV.
#CTVS18: Broadcasters are told they need to simplify their structures and become more like the platforms they’re competing against if they are to secure future ad money.
The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: “We’re able to execute pan European campaigns now – but the bigger bells and whistles stuff is still over the horizon.”
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.
The European ad verification firm will show advertisers what percentage of the ad is in view and for how long – on both mobile and desktop.
Stephen Whyte, CEO of Posterscope UK, will assume additional responsibility for Posterscope Worldwide as global president.
There is growing appetite to deliver online advertising that is contextual, relevant and more respectful to the consumer – but that isn’t at the expense of audience first strategies.
The agenda for AWEurope 2018 is surprisingly light on sessions dedicated to one of the biggest challenges facing the industry, writes Quantcast’s Matt White – so here’s some guidance.