As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
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2017 opened with widespread declines in the Women’s Weeklies magazine market. That trend continued in the second half of the year.
Good Housekeeping performed well in the second half of 2017 – jumping two spaces since the start of the year to become the market leader.
The TV market posted a mixed bag of results in the second half of 2017, and year-on-year the market is generally in decline. However, circulation figures still remain strong.
The Economist UK edition outperformed Private Eye in the second half of 2017, with a 2.4% increase period-on-period in circulation, and 8% year-on-year.
The men’s lifestyle market is still fairly stable, with some healthy circulations and small period-on-period gains. However, year-on-year, every title has recorded a decline.
RHS Media’s The Garden currently leads the Home Interest magazine market with a print-only circulation of 432,100.
Television advertising is giving the UK insurance brand an edge over rivals who do not use the medium, according to its marketing director.
Ebiquity’s Michael Karg looks at the trends and dynamics in the market that will determine which brands will thrive in future.
Tray will become Media iQ’s new global chief financial officer.
