WPP’s digital agency Wunderman has this week acquired Gorilla Group, a US-based ‘commerce experience’ agency. The deal sees Gorilla become part of Wunderman’s growing commerce offering, Wunderman Commerce.
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Dominic Mills’ inference that radio is somehow underperforming digitally gives the wrong impression about a medium that is in rude health, writes Mark Barber.
Concluding its global media review, Mars has decided to consolidate its media planning and buying entirely within WPP’s investment wing, GroupM.
In his new role, Dominic Williams will be responsible for looking after client relationships and partnerships.
Exterion Media has announced the appointment of Steve Hawker as its new UK Marketing Director.
In her new role Laura Fenton will be responsible for driving and developing the day-to-day business and delivering best in class services for clients.
Rose will now be responsible for leading the indy’s recently unified data and insight team, with a mission to embed data and analytics within the work of strategy, planning and activation.
Following DMG Media’s unification of its advertising divisions, Clare Rush, chief revenue officer, is leaving the business.
In this week’s Media and Marketing Podcast, host John Reynolds sits down with Dennis Publishing CEO James Tye following last week’s news that the company will be sold to private equit company Exponent.
In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.