The European ad verification firm will show advertisers what percentage of the ad is in view and for how long – on both mobile and desktop.
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Stephen Whyte, CEO of Posterscope UK, will assume additional responsibility for Posterscope Worldwide as global president.
There is growing appetite to deliver online advertising that is contextual, relevant and more respectful to the consumer – but that isn’t at the expense of audience first strategies.
The agenda for AWEurope 2018 is surprisingly light on sessions dedicated to one of the biggest challenges facing the industry, writes Quantcast’s Matt White – so here’s some guidance.
The report also revealed that the UK is ranked 4th globally for its entrepreneurship behind Switzerland, Germany and Sweden.
February was a challenging month for national press, with across the board year on year falls in circulation
A new study from DAX, the digital audio exchange created by Global, reveals how the rise in voice-activated devices and podcasts will continue to drive change in the way advertising is planned, created and bought in the UK.
Williams talks about Channel 4’s move out of London and whether other broadcasters will make further shifts into the regions; the revival of Who Wants to be a Millionaire; bids for Sky; and gender diversity at ITV.
A recent debate with senior industry names asked if Brexit is the biggest challenge UK advertising has ever faced. Here, Fredrik Borestrom reports back on the arguments.
#timeTo, which builds on the momentum of the #MeToo and #TimesUp movements, has been set up by the Advertising Association, NABS and WACL to “stamp out” sexual harassment in the workplace for all sexualities and genders.
