Following details revealed by Mediatel last week, Channel 4 has today formally announced its new AI driven adtech that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.
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New research from Newsworks and GroupM UK reveals that quality online environments – where consumers have a deeper relationship with the brand, such as news brands or sport sites – are 42% more cost effective for advertisers.
Inskin Media has announced four senior promotions within the company, following chief commercial officer Steve Doyle’s discreet exit last month.
Out-of-home specialist Posterscope has today appointed Gill Huber as its chief client officer.
Whilst there are many reasons given for England’s lack of World Cup success in recent years, is ITV scheduling in fact partly to blame?
UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.
In her new role, Katt Wright will be responsible for streamlining processes and developing products, whilst implementing operational programmes.
Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.
#timeTo has released the results of an industry-wide study as well as a ‘Code of Conduct’, as it continues to campaign for the eradication of sexual harassment in the workplace.
A new UM report released this week reveals that over two-thirds of Britons aged 65+ believe that advertising perpetuates negative stereotypes about people their age.