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Brands must reevaluate how they use media platforms to communicate with consumers, as a new study published today reports that mobile will account for 24% of global media consumption this year.

Independent media agency The Specialist Works has appointed Sharon Browne as group marketing and new business director.

Accenture is now helping clients do online media planning and buying, encroaching further into agency territory. Hear what analysis and media commentators have to say in our report.

As GDPR comes into full force, senior media buyers for hundreds of brands are predicting a loss of 43% in EU audience data, as they say consumers will choose to opt out of an involuntary data relationship.

In continuing efforts to restore public and advertisers’ trust, Facebook has announced three new initiatives designed to combat the spread of false news.

The concept of masculinity is evolving and advertisers must evolve with it, according to a study released today reporting that 69% of men in the UK feel misrepresented by brands.

The news follows the company’s acquisition earlier this year by private equity firm Epris LLP, which purchased it from Meredith Corporation for an undisclosed sum.

Accenture, the consultancy that had already moved its tanks on to the lawn of the advertising holding companies, has now announced it wants more of their business by boosting its programmatic ad buying capabilities.

The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.

The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).