Four ex-Karmarama bosses have set up Wax/On with the aim of “reinventing” the original partnership between media and creative agencies.
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WMG’s research also reveals that there has been a significant increase in attention measures year-on-year.
Ainsworth joins directly from her role as CEO of Kantar Millward Brown UK and is experienced across digital media, strategic brand management, communications effectiveness and audience measurement.
The business is worth an estimated £300m and the move will add to the existing pressure WPP has faced since the surprise exit of CEO Martin Sorrell earlier this year.
Manning Gottlieb OMD, part of Omnicom group, will be the sole media buying partner for the UK government for the next four years, taking over from Carat.
In the wake of the #MeToo and #TimesUp movements and the ‘Top 5 email scandal’, the IPA has today published its new Code of Best Practice on Dignity at Work.
Pro-remain national newspaper The New European will be releasing a unique feminist takeover edition to showcase female writers and discuss the news women are affected by.
The plans would see an enforced code of conduct for social media platforms, including age restrictions and the removal of illegal content – with the threat of fines if firms do not comply.
Host John Reynold’s joins the Radiocentre’s Tuning In conference to speak with Margot James, culture minister; new Absolute Radio breakfast show presenter Dave Berry plus lots more…
Rachel McDonald will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch.