More Industry News articles

Many magazines these days are merely springboards to the real money – and readers are targets to be turned into consumers.

Leading regional publisher Archant is keen to step up as the David to Facebook’s Goliath with a return to community centred content.

Adtech firm Videology has filed for Chapter 11 bankruptcy protection this week, while setting up a deal to sell its assets to Amobee, a subsidiary of Singtel.

There are often stark differences, as well as surprising similarities, between the media behaviour and device ownership of millennials and the older generation.

The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an “optimum level” would more than double current campaign PROI.

BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.

Alex Russell has been appointed client sales director and Sharon Wright as head of digital sales.

In this week’s Media and Marketing podcast, host John Reynolds interviews Johnny Hornby, the founder of The & Partnership and Dan Clays, the UK CEO of Omnicom-owned media agency OMD.

Eight years after it was founded, Media iQ has this week announced it is ditching the ‘media’ as it rebrands to MiQ.

Mediatel is thrilled to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.