Video: Jason Spencer, Business Development Director, ITV, explains how the UK’s largest commercial broadcaster is moving from being a media partner to a business partner as it prepares a new strategy for 2019 and beyond.
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The Ozone Project, a joint digital ad sales house for publishers, has today announced the appointment of Craig Tuck as managing director for its commercial division, Ozone Audience.
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Sony’s Head of Digital Europe, Seb Bardin.
Senior marketers and analysts working in the TV sector have outlined some of the structural faults that are currently undermining marketing effectiveness and subsequently threatening the strength of brands.
Ewan Douglas, Agency Principal – Nations and Regions, Channel 4, explains how addressable advertising is helping to shape the broadcaster’s future offering.
In his new role, Shek will help the organisation meet the challenges of Brexit, as well as work on other key issues including international trade, data and e-privacy.
Kendrick joins from Business Insider, where she was client director for UK and EMEA. Prior to this, she held roles at Mumsnet.com, Amazon UK and Guardian & Observer.
In this week’s podcast, host John Reynolds interviews Katie Vanneck-Smith, publisher of slow news venture Tortoise Media, FT media editor Matthew Garrahan, and David Billings, head of programmatic at Accenture Interactive.
Sir Martin Sorrell is reportedly looking to buy US programmatic advertising company MightyHive, in what would be the second acquisition made by S4 Capital since its launch earlier this year.
Channel 4, ITV and Sky will again come together to pitch the value of TV advertising at the Big TV Festival 2019.