The move represents a return to the Publicis Groupe fold for Habib, who previously served as head of strategy for Zenith Media between 2005 and 2012.
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Just 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality – with much of it being viewed as a Trojan horse to promote a sales agenda.
Joining the likes of BARB, RAJAR and PAMCo, the first ever Joint Industry Currency (JIC) for mail has launched today.
25% of marcoms merger and acquisition deals took place in Western Europe in 2017, up from 19% in 2016, according to analysis from Results International.
The Daily Telegraph’s circulation took a bit of a hammering in December, with a -14.2% period-on-period decline meaning it now shifts less copies than The Times.
The festive season took its toll on the majority of online newsbrands, with five out of the six reporting titles losing traffic in December – some much more than others.
In his new role, Rutherford will help to transform the company’s client offering, deepen relationships with agency networks and drive collaboration with industry bodies.
Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars’ Simon Harwood.
Execs from Google, Total Media, the7stars, Starcom and Mindshare UK give their take on what the latest results mean for the industry.
Digital marketing platform Impact Radius has announced the appointments of Scott Brazina and Adam Furness.
