A new survey from the CMO Council has revealed that recent news coverage about inaccurate and false digital media metrics has caused 21% of top marketers to reduce adspend across platforms such as Facebook and Google.
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Ashley Highfield, who has been in post for seven years, cited family reasons for his surprise departure.
In the first quarter of 2018, WPP’s net sales were down just 0.1%, with the UK, Asia Pacific and Latin America up strongly, offset by declines in North America and Western Continental Europe.
As Brexit looms and the UK risks isolating itself from global business opportunities, ad agency adam&eveDDB says it is now looking to North America and China to help boost growth prospects.
Jason Dormieux is named global chief transformation officer and chairman of Wavemaker UK. Meanwhile, Paul Hutchison has been named Wavemaker UK’s CEO and Anna Hickey has been promoted to chief operating officer.
UK adspend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. Here, media bosses digest the findings.
The full year advertising growth forecast for 2018 has also been upgraded by 1.4 percentage points to 4.2% growth, and a further rise of 3.8% is expected for 2019.
Alison Forrestal is appointed group managing director, as Katy Gotch takes up a new business development role, and Andrew Gabriel takes charage of Immediate TV.
Comcast has today made a formal bid for Sky in a move that threatens Rupert Murdoch’s attempts to take full control of the pay-TV broadcaster.
According to a new digital adspend report from the IAB UK and PwC, spend on smartphone video ads rose by £476 million in 2017, an increase of 69% on the previous year.