Keith Weed, chief marketing and communications officer at consumer goods behemoth Unilever, will be taking over as the new president of the Advertising Association later this year.
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ITV has seen a strong performance in the first six months of the year, as World Cup coverage and Love Island has seen viewership numbers skyrocket and total ad revenue grow 2%.
Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK, while Natalie Cummins takes on the top job at Zenith UK.
Love Island and the World Cup helped secure a 22.9% surge in revenues for ITV in June. Total revenues reached almost £117m last month – a boost of £21.7m on the previous year.
Over 50% of Guardian Media Group (GMG)’s revenue now comes via digital channels, offsetting declines in newsstand sales and print advertising revenues.
A new report from Meetrics has revealed that viewability rates for display campaigns in the UK in Q2 2018 decreased by -1% from Q1 to 58%, which is lower than the international rate of 61%.
LDN Drive – due to launch in London this October – will be the capital’s largest 48-sheet network, capable of reaching up to 4 million Londoners in 29 boroughs.
Channel 4 has announced that just six cities remain in the running for its new National HQ and two Creative Hubs, out of 13 UK cities invited back for the second pitching process.
In his new role, Julian Carter will be responsible for leading and sustaining the company’s profitable revenue growth.
Alibaba, Tencent and China Media Capital Holdings are reportedly in talks to buy a stake in the Chinese operations of WPP.