The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an “optimum level” would more than double current campaign PROI.
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BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.
Alex Russell has been appointed client sales director and Sharon Wright as head of digital sales.
In this week’s Media and Marketing podcast, host John Reynolds interviews Johnny Hornby, the founder of The & Partnership and Dan Clays, the UK CEO of Omnicom-owned media agency OMD.
Eight years after it was founded, Media iQ has this week announced it is ditching the ‘media’ as it rebrands to MiQ.
Mediatel is thrilled to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.
In his new role he will lead the strategic publication of the Association’s content.
The BBC, Channel 4 and ITV have entered into early discussions about the possibility of joining forces against rivals Netflix and Amazon, in what experts have branded a positive move for the media industry.
Will the stink from the Facebook and Cambridge Analytica debacle end up impacting adland by association?
In a statement, the company said it has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising.