15 million Brits are twice as likely to visit newspaper websites in the final two weeks before the General Election on 8 June, according to a new study by Teads.
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The female-focused online magazine has also announced a number of new commercial hires.
Behavioural science, machine learning, connected data and cross-device measurement are just some of the issues to be tackled at the 2017 Connected Consumer Conference next month.
It was only supposed to last four weeks but is still going strong almost one year on. The New European’s editor Matt Kelly tells Ellen Hammett what’s next for the newspaper that proved you don’t always need a long-term plan.
49% of Brits are willing to pay more for a brand that supports a cause which is important to them, according to a recent study by MediaCom.
Prime members will be able to add individual subscriptions for a monthly fee, with channels including Discovery, Eurosport and ITV Hub+ – plus a list of much more obscure channels such as Hopster, Shudder and Heera.
The research, carried out by Mediavest Spark, also shows that one in 10 would be willing to pay more than £1,000 for a robot.
The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
GroupM, the world’s largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
Pattison will lead a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy.