According to a report by GroupM there is little evidence to suggest that blockchain technology, despite becoming a favourite buzzword in adland, has yet been used effectively by the sector.
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The seal confirms that the companies’ practices have met different criteria – which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience.
A new study shows that 61% of respondents would apply for an extension on the 25 May deadline – if they had the possibility.
Unimpressed with the answers given by Facebook’s chief technology officer during a government inquiry into fake news, MPs have now threatened Facebook CEO Mark Zuckerberg with a formal summons to stand before them instead.
Facebook has announced plans to build a new Clear History feature into its platform to grant users more information and control over how their personal data is used.
McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.
A new survey from the CMO Council has revealed that recent news coverage about inaccurate and false digital media metrics has caused 21% of top marketers to reduce adspend across platforms such as Facebook and Google.
Ashley Highfield, who has been in post for seven years, cited family reasons for his surprise departure.
In the first quarter of 2018, WPP’s net sales were down just 0.1%, with the UK, Asia Pacific and Latin America up strongly, offset by declines in North America and Western Continental Europe.
As Brexit looms and the UK risks isolating itself from global business opportunities, ad agency adam&eveDDB says it is now looking to North America and China to help boost growth prospects.