Research from the7stars found that UK news readers are both ‘confused’ and ‘resigned’ to the fact that they need to be able to establish the veracity of news themselves.
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GroupM, the investment arm of WPP, is merging the global operations of its agencies MEC and Maxus under the leadership of MEC’s CEO Tim Castree.
The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
40% of British adults now trust politicians more than the media, making it “extremely troubling” for news platforms to maintain credibility, says Trinity McQueen report.
Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore’s viewability development – and explains how we should advance the debate.
The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
ITV recorded a 4.4% revenue increase in April to just short of £118.6 million.
After a bad year, Comscore’s co-founder and CEO, Gian Fulgoni, explains why things are finally looking up for online ad measurement.
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.