The deal, which includes all UKTV inventory, including UKTV Play, secures Channel 4’s position as the UK’s second largest sales house.
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The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether report.
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The figures are part of a wider survey carried out by think-tank Credos and the Advertising Association on the impact Brexit is having on adland.
The deal will see the German publisher take on 100% of Immediate’s portfolio, which includes a number of BBC Magazines titles and attracts around 19 million consumers each month.
Andy Atkinson will replace James Wildman, who is leaving to become president and CEO of Hearst UK.
Sponsored: As we approach the annual Year Ahead conference, Craig Tuck, MD UK at RadiumOne, offers his thoughts on the UK’s programmatic future.