More Industry News articles

The latest IPA Bellwether survey reveals that 23.9% of marketing executives raised their budgets during Q4 2017; however, ongoing economic uncertainty and growing client caution meant that 15.2% cut their total marketing spend.

With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Posterscope’s Ahmad Sayar.

Oh dear. It looks like adland has its work cut out as it enters 2018, with new research from Kantar Millward Brown revealing that UK consumers are less-than-pleased with the current state of advertising.

CES 2018 was a showcase in evolution over invention – fewer new technologies, more tweaking to perfection.

The new office in Manchester will be led by DCM’s current business director, Steven Lorenzini, who has been promoted to the newly created role of regional sales director.

Some analysts have suggested that the move is an attempt by Facebook to distance itself from the news business following the Russian fake news scandal.

Sharethrough saw native ad spend through its platform grow 80% year-on-year to $250 million in 2017.

Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.

WPP’s Lindsay Pattison, journalists Torin Douglas and Raymond Snoddy, and Thinkbox CEO Lindsey Clay share their hopes for 2018. Recorded at Mediatel’s annual Year Ahead event on January 10.

Fran Cowan and Richard Davidson have both been promoted and Mike Hine, a former CFO at Fortius Group, has joined the team.