A host of media folk gathered at Sea Containers House on Tuesday evening to celebrate the official UK launch of GroupM’s new media, content and technology agency created from the merger of MEC and Maxus.
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Accenture is to acquire Mackevision, a global producer of 3D content – and visual effects team for Game Of Thrones.
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Horler has spent the last 19 years at Dentsu Aegis Network – most recently as CEO of Dentsu Aegis US.
Harwood will be responsible for leading the agency’s strategic output across a client base which includes Iceland, Ladbrokes Coral and Suzuki.
With revenues of approximately US$3 billion and almost 17,000 employees, the UK is WPP’s second-largest market worldwide.
Nick Theakstone has been appointed to the new role of global chief investment officer.
Mediatel is hosting its first Out-of-Home Summit on 23 January, bringing together key players to share their views on the sector’s newest developments and challenges, and OOH’s role in the media landscape.