According to people in the advertising industry who wished to remain anonymous, YouTube could increase prices by as much as 20% for some of its top US channels.
Showing 6131-54,825 of 54,825
More Industry News articles
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
In a ‘Dragons’ Den’ style format, five companies presented to a panel of judges made up of leading TV and marketing executives.
Speaking at Future TV Ads on Thursday, Total Media’s head of broadcast, Liz Duff, said a significant challenge planners face is that it is near-impossible to trade on an outcome that might take a year or two to see.
The challenger supermarket said it had been quick to ramp up its digital investments but was now “retrenching” following a sophisticated econometric analysis.
The decision follows an increase in demand for quality journalism after Trump’s rise to power and Hollywood sexual harassment scandals.
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
Tech businesses could soon be sending us packages via drones with things they think we need – before we realise we even need them.
Wieden+Kennedy London will start work immediately on the account alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.
Campaign activity for Capital One will begin this month, with the7stars managing a multi-million-pound media budget for brand marketing activation across digital, outdoor, TV, press and radio.