Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.
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ISBA, the body representing UK advertisers, has announced it is adopting a new viewability standard that will double the current industry threshold.
In her new role she will be responsible for delivering strategic direction to the innovation programmes for Starcom’s clients across the globe.
JICWEBS, the independent body that sets best practice and standards for trusted online ad trading, has delivered the Google-owned video platform the certification, helping to reassure advertisers over ad placements.
In her new role, Wagner will be responsible for driving strategic leadership for the company’s clients.
After a record high in 2016, total UK television ad revenue fell 3.2% to £5.11bn in 2017. However, growth is expected to resume this year.
Commercial radio secured almost £680 million in ad revenue last year, its highest ever figure, according to Radiocentre.
Videonet editor-in-chief John Moulding reports from the Future TV Advertising Forum Sydney.
Host John Reynolds speaks with Matt Scheckner, the founder of Advertising Week Europe, and Matt Teeman, the managing director of Primesight (48 mins).
Back from Mobile World Congress 2018, our experts share their views on what the tech-fest means for advertisers.