Procter & Gamble’s chief brand officer, Marc Pritchard, has a Walter White moment…
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King Out of Home, the independent outdoor media company, has today announced a rebrand to Maximus.
In addition to leading Publicis.Sapient in Europe and Asia, Vaz will now be responsible for driving the global strategy and growth of DigitasLBi.
Betsy Fast will take on the newly created role of executive director of digital editorial strategy for Hearst Digital Media.
Snap is expected to raise up to $3 billion in an initial public offering on the New York Stock Exchange within the next few weeks, with analysts valuing the company between $20 and $25 billion.
The number of paying Guardian members has grown from 15,000 to 200,000 in the past year – with the newsbrand aiming for 1 million by April 2019.
Of the $8.63 billion in ad revenue recorded in the final three months of the year, mobile advertising accounted for approximately 84%.
The debut ad – the first of its kind – will air at 4.45pm today (2 Feb) alongside Channel 4’s own editorial announcements.
Clapp replaces Jan Gooze-Zijl, UKTV’s chief financial and operations officer, who was the previous UKTV Thinkbox board director.
Rowlinson, previously chief operating officer at Mindshare UK, will lead the technology company as it enters the market delivering media planning tools, data analytics and digital services for advertisers.